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Hi, I'm Hina Qureshi, a Digital Marketing Specialist with hands-on experience in SEO, social media management, and online campaign execution. I thrive on turning data into actionable insights, crafting on-page and off-page SEO strategies, producing engaging content, and tracking performance to drive growth. I enjoy collaborating with teams to own initiatives early and continuously improve digital marketing results. I’m motivated to grow within a collaborative environment, take ownership from day one, and keep learning new tactics to boost engagement, reach, and conversions across channels.…Hi, I'm Hina Qureshi, a Digital Marketing Specialist with hands-on experience in SEO, social media management, and online campaign execution. I thrive on turning data into actionable insights, crafting on-page and off-page SEO strategies, producing engaging content, and tracking performance to drive growth. I enjoy collaborating with teams to own initiatives early and continuously improve digital marketing results. I’m motivated to grow within a collaborative environment, take ownership from day one, and keep learning new tactics to boost engagement, reach, and conversions across channels.

Hina Qureshi

Copywriter, Content Creator, Social Media Manager, +4

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Hi, I'm Hina Qureshi, a Digital Marketing Specialist with hands-on experience in SEO, social media management, and online campaign execution. I thrive on turning data into actionable insights, crafting on-page and off-page SEO strategies, producing engaging content, and tracking performance to drive growth. I enjoy collaborating with teams to own initiatives early and continuously improve digital marketing results. I’m motivated to grow within a collaborative environment, take ownership from day one, and keep learning new tactics to boost engagement, reach, and conversions across channels.…Hi, I'm Hina Qureshi, a Digital Marketing Specialist with hands-on experience in SEO, social media management, and online campaign execution. I thrive on turning data into actionable insights, crafting on-page and off-page SEO strategies, producing engaging content, and tracking performance to drive growth. I enjoy collaborating with teams to own initiatives early and continuously improve digital marketing results. I’m motivated to grow within a collaborative environment, take ownership from day one, and keep learning new tactics to boost engagement, reach, and conversions across channels.

Available to hire

Hi, I’m Hina Qureshi, a Digital Marketing Specialist with hands-on experience in SEO, social media management, and online campaign execution. I thrive on turning data into actionable insights, crafting on-page and off-page SEO strategies, producing engaging content, and tracking performance to drive growth. I enjoy collaborating with teams to own initiatives early and continuously improve digital marketing results.

I’m motivated to grow within a collaborative environment, take ownership from day one, and keep learning new tactics to boost engagement, reach, and conversions across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Urdu

Fluent

English

Fluent

German

Beginner

Work Experience

Social Media Executive at Dooblu.IO

October 31, 2024 - August 1, 2025

Creating multichannel social media copy to engage different customer segments. Developing creative and engaging social media posts including written content, graphics, and videos. Conducting research on current industry trends and audience preferences. Analyzing data to evaluate and optimize strategies and social media performance. Achieved a 20% increase in social media lead generation last year.

Copywriter & Content Writer at Fiverr

October 31, 2024 - August 1, 2025

Performing client-specific research. Developing SEO-driven content for websites to increase search engine visibility. Writing copy across social media platforms leading to a 32% increase in user engagement within 60 days. Crafting short, compelling, and persuasive product descriptions. Conducting market research and competitor analysis to support strategic decisions. Proofreading and editing marketing copy for consistency and accuracy.

Digital Marketing Intern at Arshan UG

October 1, 2025 - December 1, 2025

Wrote hooks, captions, and carousel copy; designed creatives in Canva and Figma; published LinkedIn and Instagram posts and adapted formats for Meta Ads campaigns. Produced carousels, reels, posters, and social graphics; built reusable templates and maintained content calendars and posting workflows. Assisted in defining early brand tone and helped craft awareness-to-conversion messaging. Implemented Google Analytics, Google Tag Manager, UTM tracking, and Meta Ads reporting to measure reach, engagement, and campaign performance. Supported basic A/B testing of creatives and refined posts based on performance insights.

Social Media Executive at Dooblu.io

March 1, 2022 - October 1, 2024

Wrote and optimized platform-specific copy for Instagram, LinkedIn, and TikTok, improving engagement by 32% in 60 days. Produced and packaged social content using Canva/Figma, CapCut/InShot; delivered ready-to-publish post sets with copy variants, hashtags, alt text, and thumbnail notes. Translated competitor analysis and trend research into concise social content briefs; maintained consistent tone of voice across 10+ SME brands with quick tone-of-voice reference sheets. Supported scheduling and publishing workflows via Hootsuite and Meta Business Suite; analyzed reach, saves, and link-click metrics to propose next-round optimizations.

Digital Marketing Specialist at Fiverr

October 1, 2021 - October 1, 2024

Self-employed via Fiverr marketplace; managed and delivered 200+ international copy & content projects end-to-end. Led online marketing campaigns across SEO, Google Ads, and social; aligned goals, budgets, targeting and creative, then iterated weekly on results. Produced 150+ assets/month using on-brand templates in Canva/Figma and CapCut with a tight two-round review cycle. Drove a 32% engagement lift in 60 days by improving hooks, thumbnails, CTAs, and posting cadence. Wrote SEO blog posts, product descriptions, landing copy and email content; mapped topics from keyword clusters and seasonal demand. Analyzed site performance using GSC and GA4; contributed to 30%+ traffic growth through keyword optimization and content performance reviews.

Marketing Project Lead at GreenMates

October 1, 2024 - February 1, 2025

Impact-focused startup concept: app translating grocery choices into climate and health metrics with alternative recommendations. Conducted user interviews and market research to define target audiences, priority channels, and user journeys; optimized onboarding and content touchpoints. Built weekly LinkedIn and Instagram content calendars with post copy, hooks, and asset specs; drafted partner-outreach scripts. Set up basic performance tracking (reach, saves, link clicks) and proposed a three-week content testing plan with review checkpoints.

Go-to-market & Digital Communication Lead (BMW Motorrad Project) at BMW Motorrad (Hochschule für Wirtschaft und Recht Berlin)

April 1, 2025 - July 1, 2025

Developed an end-to-end social and content strategy based on rider interviews and competitor analysis, including personas, messaging, and content calendar. Prepared execution assets (post copy, hooks, asset lists) and a reporting framework covering awareness, app actions, and test-ride sign-ups. Presented insights, assumptions, and next-sprint experiments to stakeholders, defining success metrics and kill rules for weak concepts.