Jourdan Hinkle

At World Bioproducts, I led the creation of a comprehensive design system for the launch of their Halal Select™ certified sampling devices, a new product line developed to meet the strict requirements of halal-certified food production facilities. The system was initially built for the Halal Select rollout and subsequently scaled across the company’s entire portfolio of microbiology sampling products (including sponge samplers, swabs, and related tools) This design system improved clarity for customers navigating halal certification needs, enhanced shelf and digital presence, and provided a flexible framework that streamlined future product launches. The work directly supported World Bioproducts’ ability to serve a broader range of clients seeking certified sampling solutions for sanitation verification and environmental monitoring.

For Tutto Pazzo Pizza, a vibrant, family-friendly catering service in Kitsap County, I developed a complete, playful branding system that captures the company’s energetic personality and “tutto pazzo” (totally crazy) spirit. The goal was to create a memorable visual identity that stands out in the local market while remaining versatile across signage, packaging, menus, social media, and merchandise. The resulting system is both distinctive and practical—delivering a cohesive, joyful brand presence that resonates with families, locals, and pizza enthusiasts while supporting day-to-day marketing needs. From logo design to full visual language, the identity helps Tutto Pazzo Pizza feel fun, authentic, and unmistakably unique in the Kitsap food scene.

For Titus-Will Toyota, I developed a complete branding system for their accessories department (Titus-Will Built). The project focused on creating a clean, professional, and distinctly Toyota-aligned visual identity that resonates with vehicle owners seeking genuine accessories and customization options. Key deliverables and contributions included: Designed a custom logo and supporting visual identity system tailored to the accessories division, balancing professionalism with the dynamic energy of automotive customization. Conducted scoping interviews with dealership leadership to deeply understand their target audience, brand goals, and application needs. Delivered multiple logo concepts and iterative revisions based on stakeholder feedback, resulting in a final mark that perfectly captured the desired positioning. Established a flexible branding system—including guidelines, color palettes, typography, and supporting graphics—that can be consistently applied across showroom displays, website, print collateral, digital marketing, and in-store merchandising. The new branding system has enabled Titus-Will Toyota’s accessories team to present a cohesive, premium experience that strengthens customer trust and supports clear communication of their genuine parts and accessory offerings. The client described the process and final result as “an exceptional experience from beginning to end,” with every detail thoughtfully executed.