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Hi, I'm Hiren Patel, a results-driven Digital Marketing Manager with 7+ years of experience driving SaaS and B2B lead generation through Google Ads, LinkedIn Ads, SEO, and CRM-integrated campaigns. I design and execute multi-channel demand generation strategies that deliver Sales Qualified Leads (SQLs) and measurable ROI. I excel at marketing automation, campaign optimization, and performance reporting, collaborating closely with sales and product teams to align digital initiatives with revenue goals and accelerate growth.…Hi, I'm Hiren Patel, a results-driven Digital Marketing Manager with 7+ years of experience driving SaaS and B2B lead generation through Google Ads, LinkedIn Ads, SEO, and CRM-integrated campaigns. I design and execute multi-channel demand generation strategies that deliver Sales Qualified Leads (SQLs) and measurable ROI. I excel at marketing automation, campaign optimization, and performance reporting, collaborating closely with sales and product teams to align digital initiatives with revenue goals and accelerate growth.

Hiren Patel

Digital Marketer, Marketing Strategist, Brand Strategist, +4

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Hi, I'm Hiren Patel, a results-driven Digital Marketing Manager with 7+ years of experience driving SaaS and B2B lead generation through Google Ads, LinkedIn Ads, SEO, and CRM-integrated campaigns. I design and execute multi-channel demand generation strategies that deliver Sales Qualified Leads (SQLs) and measurable ROI. I excel at marketing automation, campaign optimization, and performance reporting, collaborating closely with sales and product teams to align digital initiatives with revenue goals and accelerate growth.…Hi, I'm Hiren Patel, a results-driven Digital Marketing Manager with 7+ years of experience driving SaaS and B2B lead generation through Google Ads, LinkedIn Ads, SEO, and CRM-integrated campaigns. I design and execute multi-channel demand generation strategies that deliver Sales Qualified Leads (SQLs) and measurable ROI. I excel at marketing automation, campaign optimization, and performance reporting, collaborating closely with sales and product teams to align digital initiatives with revenue goals and accelerate growth.

Available to hire

Hi, I’m Hiren Patel, a results-driven Digital Marketing Manager with 7+ years of experience driving SaaS and B2B lead generation through Google Ads, LinkedIn Ads, SEO, and CRM-integrated campaigns. I design and execute multi-channel demand generation strategies that deliver Sales Qualified Leads (SQLs) and measurable ROI.

I excel at marketing automation, campaign optimization, and performance reporting, collaborating closely with sales and product teams to align digital initiatives with revenue goals and accelerate growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Paid Media Specialist at Xduce Canada

February 1, 2025 - October 31, 2025

Lead SaaS lead generation campaigns across Google Ads and LinkedIn Ads, targeting enterprise IT decision-makers and C-suite stakeholders. Developed conversion-optimized ad funnels with precise targeting by job role, company size, and industry. Implemented CRM workflows to track MQL to SQL conversion and collaborated with sales to improve pipeline quality. Optimized bidding strategies, remarketing flows, and high-intent keyword targeting to reduce cost per SQL. Provided weekly SQL and CPL performance reports to leadership.

Digital Marketing Manager at ODigMa Consultancy Solutions Pvt. Ltd.

January 31, 2025 - January 31, 2025

Managed SaaS, fintech, and automotive accounts with end-to-end demand generation campaigns. Designed lifecycle journeys and remarketing strategies that improved lead quality by 30%. Collaborated with sales and product teams to align digital campaigns with revenue objectives. Monitored performance KPIs (ROAS, CPL, SQLs) and drove continuous improvements through A/B testing and funnel analysis.

Digital Marketing Lead at Communication Crafts & PeoplActive

June 30, 2022 - June 30, 2022

Directed global campaigns across Google, Meta, and LinkedIn Ads for B2B and retail clients. Built CRM-integrated marketing automation systems to improve lead tracking and hand-offs. Improved conversion rates by designing optimized landing pages and ad creatives.

Digital Marketing Executive at InfiBeam Avenues (CCAvenue, Bill Avenue)

October 31, 2019 - October 31, 2019

Supported paid campaigns for fintech SaaS platforms, optimizing ad groups and budgets. Conducted keyword research and built reports on funnel drop-offs to improve campaign efficiency. Assisted in lead capture campaigns across search, display, and CRM integrations.