Creative activation developed ahead of Tyler, The Creator’s concert, in collaboration with Converse and Zalando.
The project centered around live sneaker customization, merging street art with music and brand culture to create an immersive on-site experience. The scope also included art direction and the development of digital assets to support the activation across touchpoints.
A collaborative project built on trust, creativity, and cultural alignment.
- Art Director
- Artist
- Graphic Designer
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