Hi, I’m Holden Caninhas Cruz, a passionate graphic designer driven by the power of visual storytelling. For me, design is more than aesthetics; it’s a way to connect with people, spark emotion, and bring ideas to life. My specialty lies in illustration and video editing, where I combine creativity and technical skill to craft engaging visuals. I also have strong experience in photo editing and animation, allowing me to approach projects with a broad, versatile toolkit. I love exploring new styles and techniques, constantly challenging myself to grow as an artist. Whether I'm sketching characters, shaping motion graphics, or building a complete visual identity, I put my heart into every detail. A few things that define my work: – A strong focus on storytelling through design – An eye for color, composition, and expressive imagery – A commitment to creating designs that resonate emotionally – A curious mindset and eagerness to keep learning – A collaborative spirit—I value working closely with clients and other creatives Design inspires me every day, and I’m excited to continue developing meaningful visual experiences that leave a lasting impression.

Holden Caninhas Cruz

Hi, I’m Holden Caninhas Cruz, a passionate graphic designer driven by the power of visual storytelling. For me, design is more than aesthetics; it’s a way to connect with people, spark emotion, and bring ideas to life. My specialty lies in illustration and video editing, where I combine creativity and technical skill to craft engaging visuals. I also have strong experience in photo editing and animation, allowing me to approach projects with a broad, versatile toolkit. I love exploring new styles and techniques, constantly challenging myself to grow as an artist. Whether I'm sketching characters, shaping motion graphics, or building a complete visual identity, I put my heart into every detail. A few things that define my work: – A strong focus on storytelling through design – An eye for color, composition, and expressive imagery – A commitment to creating designs that resonate emotionally – A curious mindset and eagerness to keep learning – A collaborative spirit—I value working closely with clients and other creatives Design inspires me every day, and I’m excited to continue developing meaningful visual experiences that leave a lasting impression.

Available to hire

Hi, I’m Holden Caninhas Cruz, a passionate graphic designer driven by the power of visual storytelling. For me, design is more than aesthetics; it’s a way to connect with people, spark emotion, and bring ideas to life.

My specialty lies in illustration and video editing, where I combine creativity and technical skill to craft engaging visuals. I also have strong experience in photo editing and animation, allowing me to approach projects with a broad, versatile toolkit.

I love exploring new styles and techniques, constantly challenging myself to grow as an artist. Whether I’m sketching characters, shaping motion graphics, or building a complete visual identity, I put my heart into every detail.

A few things that define my work:

– A strong focus on storytelling through design
– An eye for color, composition, and expressive imagery
– A commitment to creating designs that resonate emotionally
– A curious mindset and eagerness to keep learning
– A collaborative spirit—I value working closely with clients and other creatives

Design inspires me every day, and I’m excited to continue developing meaningful visual experiences that leave a lasting impression.

See more

Language

Dutch
Fluent
English
Advanced

Work Experience

Creative Director
May 1, 2023 - May 1, 2023
Led creative concepting and visual storytelling for social media campaigns; developed campaign concepts, visual identity, and messaging; supervised production of assets across multiple channels.
Social Media Marketing
January 1, 2022 - January 1, 2022
Managed social media campaigns, created and curated content, and collaborated with cross-functional teams to execute marketing strategies and grow engagement.
DTP Intern at Creative Formula
June 1, 2019 - June 1, 2019
Supported print production: layout and design of posters, flyers, and printed materials; prepared artwork for production and ensured print readiness.
Graduation Assisgnment at Gemeente Zaandam / Zaandam Municipality
September 4, 2024 - August 1, 2025
Developed scripts, direction, and shooting/editing for municipal information campaigns; conducted interviews and crafted accessible public-interest stories for local stakeholders.

Education

MBO-4 Media Vormgever at Hogeschool van Amsterdam
September 1, 2016 - July 1, 2020
Bachelor of Arts at Hogeschool van Amsterdam
September 4, 2020 - August 20, 2025

Qualifications

NIMA B1 & B2
September 1, 2023 - November 1, 2023

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other