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I’m a designer and strategist with a deep understanding of people and brands—grounded in research and driven by innovation and the human experience. I connect with people, uncover consumer insights, and use them to solve complex problems with original, well-framed solutions. I’m collaborative and comfortable presenting at all levels, combining a quick wit and highly developed people skills with strong industry analysis, facilitation, and strategic design thinking.…I’m a designer and strategist with a deep understanding of people and brands—grounded in research and driven by innovation and the human experience. I connect with people, uncover consumer insights, and use them to solve complex problems with original, well-framed solutions. I’m collaborative and comfortable presenting at all levels, combining a quick wit and highly developed people skills with strong industry analysis, facilitation, and strategic design thinking.

HOLLY CARGILL

Designer, Brand Strategist, Creative Director, +5

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I’m a designer and strategist with a deep understanding of people and brands—grounded in research and driven by innovation and the human experience. I connect with people, uncover consumer insights, and use them to solve complex problems with original, well-framed solutions. I’m collaborative and comfortable presenting at all levels, combining a quick wit and highly developed people skills with strong industry analysis, facilitation, and strategic design thinking.…I’m a designer and strategist with a deep understanding of people and brands—grounded in research and driven by innovation and the human experience. I connect with people, uncover consumer insights, and use them to solve complex problems with original, well-framed solutions. I’m collaborative and comfortable presenting at all levels, combining a quick wit and highly developed people skills with strong industry analysis, facilitation, and strategic design thinking.

Available to hire

I’m a designer and strategist with a deep understanding of people and brands—grounded in research and driven by innovation and the human experience. I connect with people, uncover consumer insights, and use them to solve complex problems with original, well-framed solutions.

I’m collaborative and comfortable presenting at all levels, combining a quick wit and highly developed people skills with strong industry analysis, facilitation, and strategic design thinking.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Strategist at Era Co

March 31, 2024 - July 31, 2025

Senior Strategist working across placemaking and architecture with projects delivered through a global network. Worked on initiatives in Abu Dhabi, New York, and across Australia, focusing on place and experience strategy and design-led problem solving.

Senior Experience Strategist at R/GA APAC

January 1, 2022 - January 1, 2024

Senior Researcher and Experience Strategist across Australia and NYC offices. Led and ran large-scale research and strategic framing projects for clients including Nike, MECCA, Cotton On Group, and Vodafone, translating research into experience strategy and actionable insights.

Strategist & Creative Director at Openshop NY

January 1, 2019 - December 20, 2022

Led strategy, design, and research for clients spanning hospitality, NFPs, and education. Responsible for design research, future casting, operational design, brand storytelling, pitching, and all visual design assets. Facilitated workshops and delivered presentations.

Research & Design Fellow at Memorial Sloan Kettering Cancer Center

January 1, 2018 - December 31, 2018

Participant in the MSK Summer Design Innovation Program working on human-centred design and research. Focused on financial toxicity through qualitative interviews and ethnographic observation, forming insights and solution concepts presented to the MSK Executive Board.

Venture Associate + Graphic Designer at ELab, The New School NY

January 1, 2017 - January 1, 2019

Provided design support for the entrepreneurship incubator at The New School. Developed promotional material and infographic research, supported futurism and operational design, contributed to brand storytelling and pitching, and liaised with fellows and research assistance teams.

Venture Associate + Graphic Designer at ELab, The New School

January 1, 2017 - May 31, 2019

Supported the ELab entrepreneurship incubator at The New School. Created promotional materials and infographic research, supported futurings and operational design, contributed to brand storytelling and pitching, and liaised with fellows and research assistance.

Digital Designer at KOJO

January 1, 2016 - January 1, 2017

Oversaw progress of multiple large projects and created digital portfolios. Worked across web design, photo retouching, motion design, event design, and graphic/digital design, supporting delivery across several concurrent initiatives.

Digital Designer at KOJO, Melbourne

January 1, 2016 - January 1, 2017

Oversaw progress of multiple large projects and created digital portfolios of work. Worked across web design, photo retouching, motion design, event design, and graphic/digital design.

Creative Strategist + Designer at Milk Studios, New York

January 1, 2015 - December 31, 2015

Worked with the Creative Director across client work for Nike, Victoria’s Secret, Samsung, Michel Comte, Fossil, and Scott Campbell. Developed strategy, art direction, and presentation assets for clients, events, and pitch documents; built capabilities in presenting and branding.