Holly Davies
I’m a Senior Womenswear Designer and design consultant specialising in jersey and soft separates, with a strong focus on seasonal creative direction, colour/print development, and turning concepts into commercially…
About
I’m a Senior Womenswear Designer and design consultant specialising in jersey and soft separates, with a strong focus on seasonal creative direction, colour/print development, and turning concepts into commercially successful products. I’ve worked across end-to-end product development—from mood and range planning through to tech packs, factory liaison, sampling, fit assessment, and final approvals—while keeping quality and brand identity at the heart of every collection.
I thrive in collaborative environments supporting founders and business owners to modernise brands, streamline design processes, and improve how product and technical teams work together. Whether I’m presenting seasonal strategy to wholesale agents, art-directing photoshoots, or improving studio workflows, I bring exceptional organisation, clear communication, and a proactive, hands-on approach to help brands grow and deliver customer-focused design.
- 16 years' experience
- Joined September 2026
Industry experience
- Retail
- Manufacturing
- Consumer Goods
- Education
- Wholesale & Distribution
Work experience· 19 roles
Provided senior design leadership for the brand known for vibrant, bohemian-inspired womenswear created from a family factory in India. Supported seasonal direction and product development activities typical of senior womenswear roles, including concept and collection development, technical development collaboration, and supplier/factory alignment to deliver on-brand garment outcomes.
Provided design leadership and ongoing design support for an iconic British boutique fashion brand producing vibrant, bohemian-inspired womenswear. Focused on research and presentation of new shapes plus embroidery/embellishment direction reporting into the Founder, while advancing elevated jersey product development through tech packs and proto sampling with existing factories.
Provided remote design consultancy for a community-led slow fashion brand creating sustainable clothing designed to empower women and girls. Supported concepting and design direction for seasonal product development work (brand name appears in the freelance/remote consultancy list).
Education
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