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I'm a global strategy and brand leader based in Ōtautahi, Christchurch. I’ve built deep experience across media, tech, and telco, and I’m best known for work on NZ streaming platforms Lightbox and Neon. I’m passionate about storytelling, campaign craft, and building brands people truly love. I have a proven track record growing teams, brands, and creative impact.…

Holly

Brand Strategist, Marketing Strategist, Creative Director, +7

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I'm a global strategy and brand leader based in Ōtautahi, Christchurch. I’ve built deep experience across media, tech, and telco, and I’m best known for work on NZ streaming platforms Lightbox and Neon. I’m passionate about storytelling, campaign craft, and building brands people truly love. I have a proven track record growing teams, brands, and creative impact.…

Available to hire

I’m a global strategy and brand leader based in Ōtautahi, Christchurch. I’ve built deep experience across media, tech, and telco, and I’m best known for work on NZ streaming platforms Lightbox and Neon. I’m passionate about storytelling, campaign craft, and building brands people truly love. I have a proven track record growing teams, brands, and creative impact.

Language

English

Fluent

Work Experience

Director of Brand & Product Marketing at CERTN

April 1, 2022 - October 1, 2022

Managed a large international team, led global product marketing strategy and growth in new markets; investor relations and PR, transitioning from series B to series C; strategic, insights-driven product marketing with compliance and sales enablement.

Brand & Marketing Manager (Head of Streaming Entertainment Marketing) at SKY | Neon

January 1, 2020 - March 1, 2022

Led a cross-functional team with a $5M budget; digital transformation halving costs and lead times; led Lightbox x Neon merger GTM strategy and brand refresh.

Marketing Specialist / Marketing Manager (Lightbox - acquired by Sky) at SPARK

August 1, 2018 - July 1, 2020

Oversaw activations, partnerships and campaigns; jointly managing a $9M budget; digital optimization reducing acquisition costs by 50-80%; subscriber growth via partnerships with zero marketing budget.

Senior Marketing Representative at AA Insurance

September 1, 2016 - August 1, 2018

Record-breaking campaigns and personalisation; led performance marketing.

Account Manager at STRING THEORY

July 1, 2015 - September 1, 2016

Managed clients, research, digital marketing and stakeholder relationships at a boutique brand & strategy agency.

Claims Assessor, Product & Marketing Manager at Southern Cross Travel Insurance

February 1, 2012 - June 1, 2015

Seconded to Marketing; managed multinational eCommerce projects, refreshed products and policy wording; led marketing in NZ & AU with a $2M budget.

Radio Cadet at Radio Bay of Plenty

June 1, 2011 - February 1, 2012

Began career in radio, crafting advertising proposals, answering phones, arranging promos, and voicing ads.