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I'm a Fortune 500 digital marketing professional and program manager with extensive experience in media strategy, content development, campaign execution, and data analysis to drive growth within complex organizations. I excel at turning complex business goals into clear, measurable marketing programs that drive exponential growth across B2B and B2C audiences. I thrive in cross-functional teams, leverage AI and MarTech to optimize performance, and communicate insights through compelling storytelling, dashboards, and stakeholder-ready presentations.…I'm a Fortune 500 digital marketing professional and program manager with extensive experience in media strategy, content development, campaign execution, and data analysis to drive growth within complex organizations. I excel at turning complex business goals into clear, measurable marketing programs that drive exponential growth across B2B and B2C audiences. I thrive in cross-functional teams, leverage AI and MarTech to optimize performance, and communicate insights through compelling storytelling, dashboards, and stakeholder-ready presentations.

Holly P. Williams

Content Strategist, Growth Marketer, Marketing Strategist, +2

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I'm a Fortune 500 digital marketing professional and program manager with extensive experience in media strategy, content development, campaign execution, and data analysis to drive growth within complex organizations. I excel at turning complex business goals into clear, measurable marketing programs that drive exponential growth across B2B and B2C audiences. I thrive in cross-functional teams, leverage AI and MarTech to optimize performance, and communicate insights through compelling storytelling, dashboards, and stakeholder-ready presentations.…I'm a Fortune 500 digital marketing professional and program manager with extensive experience in media strategy, content development, campaign execution, and data analysis to drive growth within complex organizations. I excel at turning complex business goals into clear, measurable marketing programs that drive exponential growth across B2B and B2C audiences. I thrive in cross-functional teams, leverage AI and MarTech to optimize performance, and communicate insights through compelling storytelling, dashboards, and stakeholder-ready presentations.

Available to hire

I’m a Fortune 500 digital marketing professional and program manager with extensive experience in media strategy, content development, campaign execution, and data analysis to drive growth within complex organizations. I excel at turning complex business goals into clear, measurable marketing programs that drive exponential growth across B2B and B2C audiences.
I thrive in cross-functional teams, leverage AI and MarTech to optimize performance, and communicate insights through compelling storytelling, dashboards, and stakeholder-ready presentations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Campaign Program Manager for Global AI Business Solutions at Microsoft

November 1, 2025 - April 30, 2026

Campaign program manager for Global AI Business Solutions, collaborating with Strategy and Creative to deliver complex narratives and assets which drive YOY engagement and growth through paid and organic initiatives for Teams, Outlook, Excel, CoPilot, M365, and more. Managed end-to-end strategy with social listening, audience targeting, content pillars, channel plans, and asset mixes; guided production and agencies; analyzed campaign data to inform new strategies; drove schedules, stakeholder reviews, and asset quality; documented feedback and refined campaigns from inception to asset production; established best practices and standardized review workflows.

Global Marketing Campaign Manager, Program Manager at Amazon Web Services

July 1, 2023 - July 1, 2025

Globally led campaign strategy and program management for B2B SaaS and AI campaigns, developing assets localized into 13 languages to drive lead generation and YoY pipeline growth across email, social, content syndication, video, banners, programmatic, blogs, and more. Analyzed performance data, reported progress, and refined growth strategies to maximize impact. Managed end-to-end execution of hundreds of assets and campaigns, coordinating with internal teams and partner agencies, ensuring quality, localization, QA, and lead capture alignment with KPIs.

Senior Prospect Marketing Manager at Avalara

July 1, 2022 - April 1, 2023

Senior growth marketing manager overseeing campaign strategy, channel selection, content development, targeting, testing, and data analysis to drive lead generation and YoY growth. Drove significant increases in engagement and inbound leads through multi-channel programs, budget management, and performance dashboards; collaborated on SEO/SEM initiatives to improve traffic and conversions; supported trade shows and other GTM activities for B2B segments.

Engagement and Retention Marketing Manager at Avalara

August 1, 2021 - April 1, 2022

Retention marketing manager for a $1B B2B SaaS company, overseeing customer engagement communications, GTM planning, and lifecycle strategy to nurture and retain leads while supporting increased product usage. Led a CRM email initiative, reviewed and rebranded thousands of emails for consistency and compliance, mapped customer journeys, automated communications, and leveraged analytics to optimize performance.

Senior Manager, Veterinary Hospital Marketing at Trupanion

December 1, 2020 - July 1, 2021

Created and executed B2B SaaS marketing strategies to drive pipeline growth and lead generation. Managed high-volume content production, coordinated six external ad agencies for paid media, and maintained stakeholder alignment to deliver campaigns across multiple channels, reporting on performance and optimizing lead quality.

Channel Marketing Manager & Senior Product Manager at Amazon

May 1, 2019 - July 1, 2020

Channel marketing strategist for Central Outbound, optimizing conversions for B2C and B2B email and push initiatives; served as Senior Product Manager for a new Outbound product in 5 EU nations, achieving set objectives. Defined and launched global channel strategies, conducted advanced campaign analysis, and developed organization-wide channel best practices to reduce opt-outs and drive engagement.

Product Marketing Manager at Amazon Web Services

March 1, 2019 - May 1, 2019

Contract product marketing manager launching GTM B2B SaaS initiatives to increase product usage, engagement, awareness, advocacy, and revenue. Led GTM planning, asset creation, and campaign execution; developed landing pages and emails; analyzed metrics and implemented tracking to optimize product adoption and site performance.

Senior Project Manager at Microsoft

June 1, 2018 - August 31, 2018

On-site GTM launch project for a customized Microsoft educational SaaS product, defining product roadmap, timelines, SOWs, and progress tracking; managed overseas engineers and internal stakeholders to launch on time and within budget; delivered product training and GTM materials.

Senior Digital & Media Marketing Executive at CBS Broadcasting

February 1, 2016 - February 28, 2018

Strategic account management for regional, national, and agency advertisers; developed paid marketing campaigns across social, broadcast, digital, and email; defined value propositions, messaging, and KPI-based optimization to improve engagement and lead response.

Director of Marketing & Business Development at Universal Health Services

January 1, 2014 - February 1, 2016

Marketing Director for a Fortune 500 division, overseeing a $1.7M paid media budget and a mix of marketing, advertising, digital, and branding activities focused on patient acquisition and community lead generation; led co-ordination of media strategy, planning, buying, and campaign execution across multiple channels.