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Hi, I’m Holly Williford, a UX/UI designer who loves turning complex problems into simple, delightful experiences. I lead UX/UI projects from research through prototyping and collaborate closely with stakeholders to ensure designs align with business goals. I also manage the handoff to developers and help refine products after launch. I’ve designed dashboards, internal and external-facing products, and enterprise platforms across healthcare, retail, and education spaces. I thrive in cross-functional, Agile teams and enjoy turning user insights into measurable improvements that boost adoption and user satisfaction.…Hi, I’m Holly Williford, a UX/UI designer who loves turning complex problems into simple, delightful experiences. I lead UX/UI projects from research through prototyping and collaborate closely with stakeholders to ensure designs align with business goals. I also manage the handoff to developers and help refine products after launch. I’ve designed dashboards, internal and external-facing products, and enterprise platforms across healthcare, retail, and education spaces. I thrive in cross-functional, Agile teams and enjoy turning user insights into measurable improvements that boost adoption and user satisfaction.

Holly Hastoes

UX Designer, UI Designer, Product Designer, +2

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Hi, I’m Holly Williford, a UX/UI designer who loves turning complex problems into simple, delightful experiences. I lead UX/UI projects from research through prototyping and collaborate closely with stakeholders to ensure designs align with business goals. I also manage the handoff to developers and help refine products after launch. I’ve designed dashboards, internal and external-facing products, and enterprise platforms across healthcare, retail, and education spaces. I thrive in cross-functional, Agile teams and enjoy turning user insights into measurable improvements that boost adoption and user satisfaction.…Hi, I’m Holly Williford, a UX/UI designer who loves turning complex problems into simple, delightful experiences. I lead UX/UI projects from research through prototyping and collaborate closely with stakeholders to ensure designs align with business goals. I also manage the handoff to developers and help refine products after launch. I’ve designed dashboards, internal and external-facing products, and enterprise platforms across healthcare, retail, and education spaces. I thrive in cross-functional, Agile teams and enjoy turning user insights into measurable improvements that boost adoption and user satisfaction.

Available to hire

Hi, I’m Holly Williford, a UX/UI designer who loves turning complex problems into simple, delightful experiences. I lead UX/UI projects from research through prototyping and collaborate closely with stakeholders to ensure designs align with business goals. I also manage the handoff to developers and help refine products after launch.

I’ve designed dashboards, internal and external-facing products, and enterprise platforms across healthcare, retail, and education spaces. I thrive in cross-functional, Agile teams and enjoy turning user insights into measurable improvements that boost adoption and user satisfaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Sr UX Designer - Power BI Specialist at ECRI

November 1, 2024 - Present

Designed and developed a medical spend supply dashboard to streamline product search processes. Conducted beta UX/product testing using Qualtrics surveys to refine dashboard functionality. Worked on compiling various enterprise products into a cohesive platform to enhance user experience.

Sr UX Designer at Home Depot

June 1, 2024 - February 1, 2025

Conducted user testing research and gathered analytics to design internal and external facing products including Pro Measures, Quotes and Pro Referral. Utilized predictive machine learning to help determine conversions. Achieved 81% adoption for Pro Referral feature after user research. Discovered device usage patterns for tablet apps, noting users primarily used desktops.

UX Web Developer at E-Rigging

August 1, 2018 - August 1, 2020

Redesigned and coded the company’s CMS website, shipping model, and checkout system, seeing a massive increase in conversions. Built plugins. Used Google Analytics + Hotjar to conduct research. Used user research to improve conversion rates by 30%.

UX Web Developer / Digital Marketing Specialist at Guardian Computer

March 1, 2015 - December 1, 2017

Redesigned, coded and wrote content for non-profits, B2B and B2C clients. Managed Google Analytics + Google Ads accounts. Used Adobe products to create marketing materials.