I'm a creative design leader with seven and a half years’ experience in graphic design, spanning B2B and B2C environments. I focus on improving brand communication and team performance, delivering cohesive design systems and impactful visuals. I excel at blending digital and print design, mentoring teams, and partnering with cross-functional teams to drive store and brand experiences. I enjoy turning concepts into polished campaigns, from initial concepts to production.

Holly Carter

I'm a creative design leader with seven and a half years’ experience in graphic design, spanning B2B and B2C environments. I focus on improving brand communication and team performance, delivering cohesive design systems and impactful visuals. I excel at blending digital and print design, mentoring teams, and partnering with cross-functional teams to drive store and brand experiences. I enjoy turning concepts into polished campaigns, from initial concepts to production.

Available to hire

I’m a creative design leader with seven and a half years’ experience in graphic design, spanning B2B and B2C environments. I focus on improving brand communication and team performance, delivering cohesive design systems and impactful visuals.

I excel at blending digital and print design, mentoring teams, and partnering with cross-functional teams to drive store and brand experiences. I enjoy turning concepts into polished campaigns, from initial concepts to production.

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Language

English
Fluent

Work Experience

Experience Graphic Communication Leader at IKEA Reading
November 1, 2025 - November 1, 2025
Lead the Graphics and Internal Communication departments, collaborating with the Interior Design Manager and Visual Merchandising Manager within the Communication and Interior Design team. Manage a team of three direct reports, overseeing day-to-day operations and contributing to strategic visual and communication goals. Responsibilities include workload management, prioritising requests, allocating tasks via project management tools, and setting realistic timelines for stakeholders; graphic design and production of bespoke, store-specific graphics and adaptation of national campaigns; converting static visuals into animated content; operating large-format printers and plotting machines for wall graphics production and installation; implementing holiday and work schedules; running regular one-to-one and team meetings, performance reviews, and representing the department in leadership forums; coordinating materials and equipment, supplier orders, and maintenance of large-format print sy
Brand and Design Manager at Dewhurst Group
September 1, 2023 - September 1, 2023
Member of the central Marketing team for Dewhurst Group, supporting eleven subsidiaries across the UK, Australia, Hungary, Hong Kong, Canada and America in a B2B environment. Responsibilities included creating icons, infographics and marketing collateral (email and web banners, social media graphics, adverts, brochures, technical guides, product data sheets), exhibition graphics, and sales literature; collating and distributing the quarterly employee newsletter; aiding the promotion of internal Group challenges to engage employees across global companies.
Marketing Content Creator/Designer at Dewhurst Group
August 1, 2022 - August 1, 2022
Graphic designer responsible for creating digital and print marketing and sales collateral, and posting content across various media channels, including social media.
Graphic Designer at Grundon Waste Management
October 1, 2020 - October 1, 2020
Graphic designer in the marketing team with full autonomy over internal and external projects, both digital and print. Lead designer and editor of the 32-page employee magazine, published three times a year.

Education

BA (Hons) Visual Communication at Arts University Bournemouth
September 1, 2014 - June 1, 2017
Foundation Diploma in Art and Design at New College, Swindon
September 1, 2013 - June 1, 2014
A-levels in media studies, graphic design, and fine art; AS-level in psychology; NCFE Animation at New College, Swindon
September 1, 2011 - May 1, 2013
Ten GCSEs at Kingsdown School, Swindon
September 1, 2009 - May 1, 2011

Qualifications

Level 4 Certificate in Professional Digital Marketing
January 1, 2023 - December 31, 2023

Industry Experience

Media & Entertainment, Retail, Professional Services