AI commercial director with 19 years of experience in advertising, cinematic post-production, and visual storytelling. Specializes in creating premium AI-powered commercial films—transforming creative concepts into cinematic advertising from idea development to final delivery. Combines creative direction, AI production pipelines, and filmmaking expertise to produce visually distinctive campaigns that blend story-driven craft with cutting-edge generative AI technologies. Works end-to-end across concept development, shot design, AI image/video generation, cinematic sequencing, editing, sound design, and final finishing—delivering production-ready content for brands, agencies, and global campaigns. Strong background in professional editing and advanced color grading to maintain a high-end cinematic look while meeting commercial objectives and brand identity.

Hooman Barati

AI commercial director with 19 years of experience in advertising, cinematic post-production, and visual storytelling. Specializes in creating premium AI-powered commercial films—transforming creative concepts into cinematic advertising from idea development to final delivery. Combines creative direction, AI production pipelines, and filmmaking expertise to produce visually distinctive campaigns that blend story-driven craft with cutting-edge generative AI technologies. Works end-to-end across concept development, shot design, AI image/video generation, cinematic sequencing, editing, sound design, and final finishing—delivering production-ready content for brands, agencies, and global campaigns. Strong background in professional editing and advanced color grading to maintain a high-end cinematic look while meeting commercial objectives and brand identity.

Available to hire

AI commercial director with 19 years of experience in advertising, cinematic post-production, and visual storytelling. Specializes in creating premium AI-powered commercial films—transforming creative concepts into cinematic advertising from idea development to final delivery. Combines creative direction, AI production pipelines, and filmmaking expertise to produce visually distinctive campaigns that blend story-driven craft with cutting-edge generative AI technologies.

Works end-to-end across concept development, shot design, AI image/video generation, cinematic sequencing, editing, sound design, and final finishing—delivering production-ready content for brands, agencies, and global campaigns. Strong background in professional editing and advanced color grading to maintain a high-end cinematic look while meeting commercial objectives and brand identity.

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Language

English
Advanced
Persian
Fluent
Arabic
Beginner

Work Experience

AI Commercial Director / Editor / Colourist
September 1, 2023 - Present
Freelance end-to-end AI commercial production: AI image and video generation, cinematic sequencing, editing, sound design, color grading, and final finishing for production-ready brand and campaign deliverables.
Senior Colourist / Editor at Kanoon Novin Advertising Agency
January 1, 2018 - September 1, 2023
Managed and maintained the color pipeline for TV commercials and documentary music videos. Delivered color grading and editing support across post-production workflows; maintained consistent high-quality cinematic color output.
Editor / Colourist (Freelance)
December 1, 2016 - January 1, 2018
Freelance editing and color grading with additional responsibilities including videography and sound design, plus digital compositing where required.
Editor / Colourist (Digital Compositing / Sound Design / Videography) at Rozaneh Ertebat Advertising Agency
September 1, 2010 - December 1, 2016
Editing and color grading with digital compositing, sound design, and videography responsibilities for advertising deliverables.

Education

Bachelor’s degree in Film Directing at University of Applied Science and Technology
January 11, 2030 - August 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods