I transform media spend into measurable business growth. With experience navigating complex agency environments and large-scale enterprise accounts, I provide the strategic oversight of a Performance Director with the agility of a senior consultant. Currently leading a performance marketing team at EssenceMediacom (WPP Media), I have a proven track record of reducing acquisition costs while scaling lead volume for financial services, B2B SaaS, and eCommerce brands. My approach is simple: I tighten the link between media strategy and your bottom line. What I bring to your business: Proven Results: Delivered an 18% YoY decrease in CPA alongside 21% lead growth for a major banking client by rebuilding core campaign architecture. Strategic Breadth: Deep expertise across Google, Microsoft, Meta, LinkedIn, TikTok, Snapchat, and YouTube. Modern Efficiency: I integrate AI (Gemini, Claude, Copilot) into the workflow to accelerate analysis, stress-test creative, and surface optimisation opportunities faster than traditional methods. Whether you need a strategic audit, team leadership, or a hands-on overhaul of your biddable media architecture, I provide the numbers to back every recommendation.…I transform media spend into measurable business growth. With experience navigating complex agency environments and large-scale enterprise accounts, I provide the strategic oversight of a Performance Director with the agility of a senior consultant. Currently leading a performance marketing team at EssenceMediacom (WPP Media), I have a proven track record of reducing acquisition costs while scaling lead volume for financial services, B2B SaaS, and eCommerce brands. My approach is simple: I tighten the link between media strategy and your bottom line. What I bring to your business: Proven Results: Delivered an 18% YoY decrease in CPA alongside 21% lead growth for a major banking client by rebuilding core campaign architecture. Strategic Breadth: Deep expertise across Google, Microsoft, Meta, LinkedIn, TikTok, Snapchat, and YouTube. Modern Efficiency: I integrate AI (Gemini, Claude, Copilot) into the workflow to accelerate analysis, stress-test creative, and surface optimisation opportunities faster than traditional methods. Whether you need a strategic audit, team leadership, or a hands-on overhaul of your biddable media architecture, I provide the numbers to back every recommendation.WWWW…