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Copywriter with +15 years of experience in content production, large-audience storytelling, and conversion copy. I wrote scripts for prime-time TV formats at Antena 1 and created and produced original formats at Metropola TV. I delivered 1,000+ video scripts for brands like WorldClass, Motorola, and Müller. I combine the narrative discipline of live TV with the precision of direct response copywriting.…Copywriter with +15 years of experience in content production, large-audience storytelling, and conversion copy. I wrote scripts for prime-time TV formats at Antena 1 and created and produced original formats at Metropola TV. I delivered 1,000+ video scripts for brands like WorldClass, Motorola, and Müller. I combine the narrative discipline of live TV with the precision of direct response copywriting.

Horia Stănulescu

Copywriter, Content Strategist, Script Supervisor

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Copywriter with +15 years of experience in content production, large-audience storytelling, and conversion copy. I wrote scripts for prime-time TV formats at Antena 1 and created and produced original formats at Metropola TV. I delivered 1,000+ video scripts for brands like WorldClass, Motorola, and Müller. I combine the narrative discipline of live TV with the precision of direct response copywriting.…Copywriter with +15 years of experience in content production, large-audience storytelling, and conversion copy. I wrote scripts for prime-time TV formats at Antena 1 and created and produced original formats at Metropola TV. I delivered 1,000+ video scripts for brands like WorldClass, Motorola, and Müller. I combine the narrative discipline of live TV with the precision of direct response copywriting.

Available to hire

Copywriter with +15 years of experience in content production,
large-audience storytelling, and conversion copy. I wrote scripts for
prime-time TV formats at Antena 1 and created and produced original formats at Metropola TV.
I delivered 1,000+ video scripts for brands like WorldClass,
Motorola, and Müller. I combine the narrative discipline of live TV
with the precision of direct response copywriting.

Skills

Copywriting

SEO Copywriting

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Work Experience

Copywriter & Scriptwriter at Play Vertical

June 1, 2025 - September 1, 2025

In my role at Play Vertical, I delivered over 1,000 video scripts within four months for multiple brands, focusing on retention-optimized hooks and native tone of voice adaptation across platforms.

Freelance Copywriter at Escape Majority

January 1, 2019 - Present

Worked with over 50 clients across Romania and the US to create impactful Amazon product listings and full website copies, focusing on SEO and brand messaging.

TV Producer & Copywriter at Metropola TV

January 1, 2020 - January 1, 2025

Created and produced original TV formats, leading a team to ensure effective content production from conception through to live broadcasts.

Content Producer & Segment Producer at Antena 1

January 1, 2015 - January 1, 2020

Segment producer for various nationally broadcast shows, specializing in audience retention through well-crafted scripts and segments.