Horia Stănulescu
Copywriter with +15 years of experience in content production, large-audience storytelling, and conversion copy.
About
Copywriter with +15 years of experience in content production,
large-audience storytelling, and conversion copy. I wrote scripts for
prime-time TV formats at Antena 1 and created and produced original formats at Metropola TV.
I delivered 1,000+ video scripts for brands like WorldClass,
Motorola, and Müller. I combine the narrative discipline of live TV
with the precision of direct response copywriting.
- 11 years' experience
- Joined April 2026
Skills· 2
Industry experience
- Media & Entertainment
- Professional Services
Work experience· 4 roles
In my role at Play Vertical, I delivered over 1,000 video scripts within four months for multiple brands, focusing on retention-optimized hooks and native tone of voice adaptation across platforms.
Created and produced original TV formats, leading a team to ensure effective content production from conception through to live broadcasts.
Worked with over 50 clients across Romania and the US to create impactful Amazon product listings and full website copies, focusing on SEO and brand messaging.
Education
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