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Hi, I'm Amy Simone Houle, founder and Digital Marketing Lead at Maverick's Print Shop. I launched and grew a social media-driven ecommerce brand from zero to over 4,000 followers through strategic content creation and community engagement. In 28 days I generated 271,000+ organic video views, with multiple reels surpassing 200,000 views, and I reached 119,000+ unique viewers across Facebook, Instagram, and TikTok. I also achieved Meta monetization. I build and manage content calendars, short-form video campaigns, and community engagement strategies. I love turning complex marketing into simple, practical results, using tools like Canva, CapCut, and AI-driven workflows to streamline content production and boost performance. My focus is on practical, problem-solving content that grows audiences and drives business results.…Hi, I'm Amy Simone Houle, founder and Digital Marketing Lead at Maverick's Print Shop. I launched and grew a social media-driven ecommerce brand from zero to over 4,000 followers through strategic content creation and community engagement. In 28 days I generated 271,000+ organic video views, with multiple reels surpassing 200,000 views, and I reached 119,000+ unique viewers across Facebook, Instagram, and TikTok. I also achieved Meta monetization. I build and manage content calendars, short-form video campaigns, and community engagement strategies. I love turning complex marketing into simple, practical results, using tools like Canva, CapCut, and AI-driven workflows to streamline content production and boost performance. My focus is on practical, problem-solving content that grows audiences and drives business results.

Amy Simone Houle

Growth Marketer, Marketing Strategist, Brand Strategist, +4

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Hi, I'm Amy Simone Houle, founder and Digital Marketing Lead at Maverick's Print Shop. I launched and grew a social media-driven ecommerce brand from zero to over 4,000 followers through strategic content creation and community engagement. In 28 days I generated 271,000+ organic video views, with multiple reels surpassing 200,000 views, and I reached 119,000+ unique viewers across Facebook, Instagram, and TikTok. I also achieved Meta monetization. I build and manage content calendars, short-form video campaigns, and community engagement strategies. I love turning complex marketing into simple, practical results, using tools like Canva, CapCut, and AI-driven workflows to streamline content production and boost performance. My focus is on practical, problem-solving content that grows audiences and drives business results.…Hi, I'm Amy Simone Houle, founder and Digital Marketing Lead at Maverick's Print Shop. I launched and grew a social media-driven ecommerce brand from zero to over 4,000 followers through strategic content creation and community engagement. In 28 days I generated 271,000+ organic video views, with multiple reels surpassing 200,000 views, and I reached 119,000+ unique viewers across Facebook, Instagram, and TikTok. I also achieved Meta monetization. I build and manage content calendars, short-form video campaigns, and community engagement strategies. I love turning complex marketing into simple, practical results, using tools like Canva, CapCut, and AI-driven workflows to streamline content production and boost performance. My focus is on practical, problem-solving content that grows audiences and drives business results.

Available to hire

Hi, I’m Amy Simone Houle, founder and Digital Marketing Lead at Maverick’s Print Shop. I launched and grew a social media-driven ecommerce brand from zero to over 4,000 followers through strategic content creation and community engagement. In 28 days I generated 271,000+ organic video views, with multiple reels surpassing 200,000 views, and I reached 119,000+ unique viewers across Facebook, Instagram, and TikTok. I also achieved Meta monetization.

I build and manage content calendars, short-form video campaigns, and community engagement strategies. I love turning complex marketing into simple, practical results, using tools like Canva, CapCut, and AI-driven workflows to streamline content production and boost performance. My focus is on practical, problem-solving content that grows audiences and drives business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder and Growth Marketing Strategist at The Earning Empire

January 1, 2018 - Present

Founder and Growth Marketing Strategist responsible for leading strategic social media direction across Meta, TikTok, and YouTube platforms. Develop structured content frameworks designed to educate and build long-term audience trust. Translate complex marketing and financial education topics into accessible, clear messaging. Monitor reach, engagement, acquisition metrics, and return on ad spend to guide decision making. Implement testing systems to refine creative direction and messaging themes. Integrate tools to improve workflow efficiency and reporting clarity.

Founder and Digital Marketing Lead at Maverick's Print Shop

January 1, 2026 - Present

Launched and scaled a direct-to-consumer brand to 1,500 followers within eight weeks. Generated 271,000 organic views in 28 days and reached over 119,000 unique viewers through platform-specific optimization. Built an engaged community through educational demonstrations and authentic storytelling. Managed brand positioning, content calendars, and customer engagement strategy. Produced high-performing short-form video campaigns across TikTok, Instagram Reels, and Facebook, driving rapid audience growth and engagement.

Senior Social Media and Growth Strategist at IBM

December 1, 2029 - Present

Digital marketing and growth strategy lead focusing on scalable social media direction across Meta, TikTok, and YouTube. Build and manage scalable content ecosystems aligned with long-term authority positioning. Develop multi-channel distribution plans across key platforms and design conversion-focused funnels from organic discovery to purchase. Coordinate influencer partnerships and creator collaborations, analyze audience behavior and platform analytics to inform optimization, and manage paid and organic integration strategies. Design launch campaigns for digital products and online programs, continuously test messaging angles and creative formats to improve performance.

Founder & Digital Marketing Lead at Maverick’s Print Shop

January 1, 2026 - Present

Launched and grew a social media-driven ecommerce brand from zero to over 4,000 followers through strategic content creation and community engagement. Generated 271,000+ organic video views in 28 days, with multiple reels surpassing 200,000 views, and reached 119,000+ unique viewers across Facebook, Instagram, and TikTok. Achieved Meta monetization. Created and managed content calendars, short-form video campaigns, and community engagement strategies. Leveraged Canva, CapCut, AI tools, and social analytics to optimize content and performance.

Digital Marketing Strategist at The Earning Empire

January 1, 2018 - Present

Developed and executed content strategies focused on entrepreneurship, digital products, and online business education. Managed social media communities across multiple platforms while building audience trust and engagement. Created educational content, marketing campaigns, and promotional materials to increase brand awareness. Analyzed content performance and leveraged insights to optimize growth and engagement.

Mail Carrier / Postal Clerk at Canada Post

January 1, 2013 - Present

Delivered mail and parcels, maintaining strict delivery deadlines; provided excellent customer service to commercial and residential customers. Managed daily routes, handled high volumes, and demonstrated reliability and time management in a fast-paced environment.

Education

Add your educational history here.

Qualifications

IBM Digital Marketing and Growth Strategy Certification

February 6, 2026 - May 27, 2026

Activities and societies: Paid media strategy, growth marketing frameworks, marketing analytics, campaign optimization, and hands on digital marketing projects. Currently completing the IBM Digital Marketing and Growth Hacking Professional Certificate focused on paid media strategy, growth marketing, marketing analytics, and campaign optimization.

Professional certificate, Digital Advertising

April 8, 2026 - May 6, 2026

Activities and societies: Digital advertising projects, Facebook ad campaigns, LinkedIn marketing strategy, Google Ads campaigns, keyword research, campaign optimization, analytics tracking, SEO fundamentals Completed hands on training in digital advertising and growth marketing through Coursera's Professional Certificate program. Gained experience creating Facebook and Google ad campaigns, keyword research, Linkedin marketing strategies, campaign optimization, SEO fundamentals, audience targeting, and analytics reporting. Worked on real world marketing projects focused on improving engagement, reach, and conversion performance across digital platforms.