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I’m a client-focused Account Manager and Brand Strategist who loves helping brands launch and scale. I’ve led end-to-end brand rollouts, managed creative teams, and driven measurable results across e-commerce, fashion, automotive, and tech markets. I excel at translating business goals into compelling campaigns, optimized landing pages, and seamless digital identities. From WordPress storefronts to marketplace launches and AI-powered workflows, I’m all about practical, data-driven growth. I thrive in collaborative environments and enjoy turning complex briefs into clear, actionable plans that delight clients and drive revenue.…I’m a client-focused Account Manager and Brand Strategist who loves helping brands launch and scale. I’ve led end-to-end brand rollouts, managed creative teams, and driven measurable results across e-commerce, fashion, automotive, and tech markets. I excel at translating business goals into compelling campaigns, optimized landing pages, and seamless digital identities. From WordPress storefronts to marketplace launches and AI-powered workflows, I’m all about practical, data-driven growth. I thrive in collaborative environments and enjoy turning complex briefs into clear, actionable plans that delight clients and drive revenue.

Houssem Eddin Bouali

Brand Strategist, Marketing Strategist, Content Creator, +2

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I’m a client-focused Account Manager and Brand Strategist who loves helping brands launch and scale. I’ve led end-to-end brand rollouts, managed creative teams, and driven measurable results across e-commerce, fashion, automotive, and tech markets. I excel at translating business goals into compelling campaigns, optimized landing pages, and seamless digital identities. From WordPress storefronts to marketplace launches and AI-powered workflows, I’m all about practical, data-driven growth. I thrive in collaborative environments and enjoy turning complex briefs into clear, actionable plans that delight clients and drive revenue.…I’m a client-focused Account Manager and Brand Strategist who loves helping brands launch and scale. I’ve led end-to-end brand rollouts, managed creative teams, and driven measurable results across e-commerce, fashion, automotive, and tech markets. I excel at translating business goals into compelling campaigns, optimized landing pages, and seamless digital identities. From WordPress storefronts to marketplace launches and AI-powered workflows, I’m all about practical, data-driven growth. I thrive in collaborative environments and enjoy turning complex briefs into clear, actionable plans that delight clients and drive revenue.

Available to hire

I’m a client-focused Account Manager and Brand Strategist who loves helping brands launch and scale. I’ve led end-to-end brand rollouts, managed creative teams, and driven measurable results across e-commerce, fashion, automotive, and tech markets. I excel at translating business goals into compelling campaigns, optimized landing pages, and seamless digital identities.
From WordPress storefronts to marketplace launches and AI-powered workflows, I’m all about practical, data-driven growth. I thrive in collaborative environments and enjoy turning complex briefs into clear, actionable plans that delight clients and drive revenue.

Skills

Experience Level

Expert

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Work Experience

Account Manager & Brand Strategist at ALEMA AGENCY - FREELANCE

January 1, 2025 - Present

Managed 5+ e-commerce and personal brands, overseeing brand strategy, digital rollout, and positioning. Served as the primary client liaison, ensuring smooth communication between stakeholders and creative teams. Planned and executed Meta ad campaigns, tracked performance, and delivered KPI-based reports. Directed content production—from photo/video shoots to ad creatives—using Photoshop, Canva, Lightroom, and CapCut. Designed and optimized WordPress websites with Elementor, focusing on SEO, localization, and conversion. Implemented AI tools for chatbot automation, content prompting, and workflow optimization. Set up and managed marketplace stores (Jumia, Wamia), handling pricing, uploads, and brand consistency. Built Google Sheets dashboards to monitor inventory, finances, and fulfillment; trained agents on order processing. Launched full digital identities for new brands, including logos, websites, social media, and campaign assets.

Co-Founder / Project Lead at Scooty Shop

May 1, 2023 - December 1, 2024

Built and managed WooCommerce site with WordPress + Elementor, focusing on high-converting layout and SEO. Shot and edited visual assets for ads and content. Managed end-to-end customer experience, from support to returns and feedback. Tracked inventory, sales performance, and budget pacing using custom Google Sheets dashboards.

Account Manager / Brand Strategist at LM TECHNOLOGY

June 1, 2019 - May 1, 2023

Led end-to-end rebranding and cross-functional coordination across physical and digital touchpoints. Managed Meta ad campaigns and in-store promotions, targeting high-traffic periods and seasonal goals. Directed content production for daily social media and video ads. Supported the launch of a PrestaShop website, structuring product data and optimizing UX with visuals. Executed liquidation campaigns to clear outdated inventory and improve revenue flow. Introduced branded B2B machines, pitching and training 50+ clients to increase market adoption.

Marketplace Store Manager at LM TECHNOLOGY

June 1, 2019 - October 1, 2019

Managed daily operations of the Jumia online store, including product listings, inventory, and fulfillment. Coordinated customer support and returns to ensure smooth after-sales experience. Oversaw stock updates and ensured product data accuracy and visual consistency.

Retail & Technical Support Associate at LM TECHNOLOGY

August 1, 2017 - June 1, 2019

Handled customer inquiries and remote order coordination, supporting early client-facing communication. Maintained a well-organized workspace to streamline fulfillment and in-store support. Assisted with basic technical support for smartphones and tech devices.