With more than a decade of marketing expertise, I have honed my skills in accelerating the growth of SaaS startups and scale-ups, steering them through their distinct developmental phases. As the Head of Global Marketing, I built the marketing department from the ground up, assembling a skilled team and implementing essential processes and tools to prepare the company for scalable growth. My service-led growth strategy drove significant ARR gains and laid the foundation for continued expansion. I thrive on cross-functional collaboration, data-driven decision making, and mentoring startups through programs like Plug and Play and startup bootcamps such as D2X CEL.

Hovik Torkomyan

With more than a decade of marketing expertise, I have honed my skills in accelerating the growth of SaaS startups and scale-ups, steering them through their distinct developmental phases. As the Head of Global Marketing, I built the marketing department from the ground up, assembling a skilled team and implementing essential processes and tools to prepare the company for scalable growth. My service-led growth strategy drove significant ARR gains and laid the foundation for continued expansion. I thrive on cross-functional collaboration, data-driven decision making, and mentoring startups through programs like Plug and Play and startup bootcamps such as D2X CEL.

Available to hire

With more than a decade of marketing expertise, I have honed my skills in accelerating the growth of SaaS startups and scale-ups, steering them through their distinct developmental phases.

As the Head of Global Marketing, I built the marketing department from the ground up, assembling a skilled team and implementing essential processes and tools to prepare the company for scalable growth. My service-led growth strategy drove significant ARR gains and laid the foundation for continued expansion. I thrive on cross-functional collaboration, data-driven decision making, and mentoring startups through programs like Plug and Play and startup bootcamps such as D2X CEL.

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Language

Dutch
Fluent
English
Fluent
Armenian
Intermediate

Work Experience

Fractional & Interim CMO & Marketing Consultant at SAAS B2B Marketing
September 1, 2024 - Present
Fractional CMO and marketing consultant focusing on SAAS B2B growth, T2D3 certified, startup mentoring.
Head of Global Marketing at Centrica Business Solutions
August 31, 2024 - September 25, 2025
Established the marketing department from the ground up, assembled a skilled team, implemented essential processes and tools to enable scalable growth. Led marketing strategy, campaigns, product launches, and cross-functional collaboration with HR and sales.
Field Marketing Manager International at Centrica Business Solutions
November 30, 2021 - September 25, 2025
Led field marketing internationally, built relationships with sales and channel partners, executed content marketing initiatives and marketing campaigns, focusing on go-to-market.
Marketing & Communications Manager / Real Estate Management, Valuation & Employer Branding at Ortec Finance
March 31, 2020 - September 25, 2025
Managed marketing and communications activities, supported employer branding and branding for a Rotterdam-based organization.

Education

Bachelor of Communications at Holland University of Applied Sciences
January 1, 2010 - December 31, 2015

Qualifications

2D3 Practitioner
October 1, 2024 - September 25, 2025
Baarda Foundation for Reward Management
December 1, 2023 - September 25, 2025
Foundations for Revenue Architecture
July 1, 2023 - September 25, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Real Estate & Construction

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