Available to hire
I am a Product Designer with 3+ years of experience delivering end-to-end product experiences across B2B and B2C domains. I design with a strong emphasis on user-centered solutions that balance business impact and usability. I actively leverage AI to accelerate ideation and delivery, and I enjoy running projects from concept to final delivery.
I thrive in cross-functional teams, build scalable design systems, and advocate for accessibility and clarity in every product. Based in Wellington, I love translating user observations into intuitive features and helping teams ship polished experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
UX Designer (Freelance) at Zest Consulting
October 31, 2024 - October 11, 2025Designed user-centric interfaces for a Microsoft Power Apps-based contract collaboration tool used by a major U.S. healthcare organization. Translated complex business requirements into intuitive UI components for five user roles, developed role-based dashboards to track requests and contract statuses, and enabled efficient filtering, search, and navigation aligned with stakeholder workflows. Applied UX best practices within the Microsoft Power Platform and SharePoint, addressing constraints of low-code environments and security considerations.
UX/UI Designer at The Gamification Company
January 31, 2024 - October 11, 2025Designed and conceptualized Connectopia, a gamified AR shopping platform, with projected boosts in brand engagement (30–50%) and in-store sales (20–35%) based on benchmarks. Mapped user flows, created journeys, and designed wireframes and prototypes to optimize navigation and address pain points. Co-authored the BRD to align UX goals with business rules and milestones. Also contributed as an independent UX Designer on a Playable Ad CMS project to streamline ad creation for marketers.
UX/UI Designer at Knowies Technology Solutions
June 30, 2023 - October 11, 2025Redesigned a configurable SaaS Admin Dashboard to reduce navigation time by an estimated 30%, based on user testing observations. Collaborated with the Product Lead and Developer to align design goals with business and technical feasibility, delivering a dashboard that increased admin engagement by streamlining workflows and improving visibility into learning activity and forum engagement.
Freelance UX Designer at Zest Consulting
October 1, 2024 - October 11, 2025Designed user-centric interfaces for a Microsoft Power Apps-based contract collaboration tool used by a major U.S. healthcare organization. Translated complex business and functional requirements into intuitive UI components for five user roles and developed role-based dashboards to track requests and contract statuses, enabling efficient filtering, search, and navigation in line with stakeholders' workflows. Incorporated UX best practices to manage constraints within the Power Platform and SharePoint environment (low-code, restricted access, dynamic form logic).
UX/UI Designer at The Gamification Company
January 1, 2024 - October 11, 2025Designed and developed Connectopia, a gamified AR shopping platform, with an aim to boost brand engagement by 30–50% and drive in-store sales by 20–35%. Mapped user flow, created user journeys, and designed wireframes and prototypes to optimize navigation and address pain points. Co-authored the BRD to translate UX goals into functional/technical specs; also worked on a Playable Ad CMS project to streamline ad creation for marketers.
UX/UI Designer at Knowzies Technology Solutions
June 1, 2023 - October 11, 2025Redesigned the SaaS Admin Dashboard to reduce navigation time by about 30% based on user testing. Collaborated with Product Lead and Developer to align design goals with feasibility, resulting in a dashboard that improved admin engagement by streamlining workflows and increasing visibility into learning activity and forum engagement.
Freelance UX Designer at Zest Consulting
October 1, 2024 - October 11, 2025Designed user-centric interfaces for a Microsoft Power Apps-based contract collaboration tool aimed at streamlining IT procurement processes at a major U.S. healthcare organization. Translated complex business and functional requirements into intuitive UI components tailored to five distinct user roles. Developed role-based dashboards for tracking requests and contract statuses, enabling easy filtering, search, and navigation in line with stakeholders' workflows. Incorporated UX best practices to manage constraints within the Microsoft Power Platform and SharePoint architecture (e.g., low-code environment, single-developer access limitation, and dynamic form logic).
UX/UI Designer at The Gamification Company
January 31, 2024 - October 11, 2025Designed and developed the product concept for Connectopia, a gamified AR shopping platform, expected to boost brand engagement by 30–50% and drive in-store sales by 20–35%, based on industry benchmarks. Leveraged gamification mechanics to influence user behavior and engagement. Mapped user flow, created user journey, and designed wireframes and prototypes, optimizing navigation and addressing user pain points for a seamless application experience. Co-authored the BRD to translate UX goals into functional and technical specifications, aligning product features with business rules and project milestones. Worked independently as a UX Designer on a Playable Ad CMS project, streamlining the ad creation process for marketers.
UX/UI Designer at Knowzies Technology Solutions
June 30, 2023 - October 11, 2025Redesigned the customizable SaaS Admin Dashboard to reduce navigation time by an estimated 30%, based on user testing observations. Collaborated with the Product Lead and Developer to align design goals with business and technical feasibility. Resulted in a dashboard that increased admin engagement by streamlining workflows and improving visibility into learning activity and forum engagement.
Researcher and Product Designer at Hacium
July 1, 2025 - November 7, 2025Designed an MVP dashboard for security analysts to track vulnerabilities across the cyber kill chain using a card-based visualization system. Simplified complex, data-heavy workflows by introducing visual signifiers (severity icons, business risk tags, remediation states) for quick prioritization. Built reusable UI components and empty states to reduce cognitive load, improve clarity, and maintain analyst confidence. Explored future concepts around Human–AI collaboration in B2B systems with multi-actor workflows.
UX Designer at Hello Cash flow
August 31, 2025 - August 31, 2025Turned a brief into a hi-fi prototype in 3 days; rewrote UI copy and page content for clarity. Reframed the core KPI (“How long will my money last?”) and redesigned the feature into a card-based layout with bold runway duration and available cash, plus a progress ring for goal tracking. Added features serving as usability. Delivered end-to-end in a focused 3-day sprint: desk research → sketches → flows/wireframes → hi-fi Figma prototype → documentation.
Researcher and Designer at Wellington City Council
January 31, 2025 - January 31, 2025Led stakeholder engagement with Wellington City Council’s cultural team, conducting interviews, literature review, and desk research to identify cultural priorities, audience needs, and opportunities for digital storytelling. Synthesised qualitative and technical findings into a quadrant map and SWOT analysis, evaluating accessibility, storytelling quality, interactivity, and cost to guide concept direction. Translated research insights into actionable service concepts, delivering high-, mid-, and low-tech solutions (AR mobile app, interactive web map, and print magazine) supported by a scalable storytelling content framework for future iwi-led development.
Product Designer
June 1, 2025 - PresentEstablished early design direction by creating a foundational style guide and UI system to ensure consistency across the product. Translated user observations and tenant insights into actionable features and intuitive UX flows. Led the design of “Commute at a Glance”, enabling tenants to evaluate property-to-destination fit through average commute insights and integrated map visualization. Drove key product decisions around clarity, usability, and in-platform engagement.
Part-time UX/UI Designer at Certus Cover
March 1, 2026 - PresentConducted UX audits to identify usability gaps and accessibility issues across the insurance platform. Proposed and documented UX flow improvements to streamline key user journeys for both customers and insurers.
Product Designer at The Gamification Company
August 1, 2023 - January 31, 2024Led the end-to-end development of Connectopia, a B2C gamified shopping app. Defined product vision, roadmap, and feature prioritization while serving as Project Manager and Lead UX Designer. Designed scalable gamification mechanics to enhance discovery, retention, and in-app engagement. Designed a CMS that allowed brands to manage campaigns independently, reducing manual support tickets. Collaborated cross-functionally with developers, stakeholders, and marketing teams to ensure timely and high-quality delivery.
Junior UX/UI Designer at Knowzies Technology Solution
January 1, 2023 - June 1, 2023Contributed to the evolution of CXcherry, Knowzies flagship customer training platform. Translated business requirements into intuitive user flows, wireframes, and prototypes.
Education
Master of User Experience Design at Victoria University of Wellington
February 1, 2024 - February 1, 2025Bachelor of Engineering in Information Technology at Pune University
June 1, 2018 - June 1, 2022Master of User Experience Design at Victoria University of Wellington
February 1, 2024 - February 1, 2025Bachelor of Engineering in Information Technology at Pune University
June 1, 2018 - June 1, 2022Master of User Experience Design at Victoria University of Wellington
February 1, 2024 - February 1, 2025Bachelor of Engineering in Information Technology at Pune University
June 1, 2018 - June 1, 2022Master of User Experience Design at Victoria University of Wellington
February 1, 2024 - February 1, 2025Bachelor of Engineering in Information Technology at Pune University
June 1, 2018 - June 1, 2022Master of User Experience Design at Victoria University of Wellington
February 1, 2024 - February 1, 2025Bachelor of Engineering in Information Technology at Pune University
June 1, 2018 - June 1, 2022Qualifications
Artificial Intelligence Fundamentals - IBM Skills Build Credential
January 11, 2030 - October 11, 2025Digital Marketing HubSpot Academy Certificate
January 11, 2030 - October 11, 2025Artificial Intelligence Fundamentals (IBM Skills Build Credential)
January 11, 2030 - October 11, 2025HubSpot Academy Digital Marketing Certificate
January 11, 2030 - October 11, 2025Artificial Intelligence Fundamentals
January 11, 2030 - October 11, 2025IBM Skills Build Credential
January 11, 2030 - October 11, 2025HubSpot Academy Certificate
January 11, 2030 - October 11, 2025Artificial Intelligence Fundamentals IBM Skills Build Credential
January 11, 2030 - November 7, 2025Artificial Intelligence Fundamentals (IBM Skills Build Credential)
January 11, 2030 - April 17, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Gaming, Education, Healthcare, Retail, Government
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Product Designer
We have the best product designer experts on Twine. Hire a product designer in Wellington today.