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Hi, I’m Hugh Huntingford. I’m a design lead focused on transforming brands, building intuitive UI/UX, and delivering marketing that converts. With 10+ years in the field, I help startups and growing brands stand out through storytelling, clear systems, and practical design. I partner with founders and marketing teams to ship fast, test ideas, and create scalable design foundations—from brand identities to modular email systems and conversion-focused websites. I’ve led multi-brand campaigns in wellness, DTC, and eCommerce, always aiming for impact and cohesion.…Hi, I’m Hugh Huntingford. I’m a design lead focused on transforming brands, building intuitive UI/UX, and delivering marketing that converts. With 10+ years in the field, I help startups and growing brands stand out through storytelling, clear systems, and practical design. I partner with founders and marketing teams to ship fast, test ideas, and create scalable design foundations—from brand identities to modular email systems and conversion-focused websites. I’ve led multi-brand campaigns in wellness, DTC, and eCommerce, always aiming for impact and cohesion.

Hugh Huntingford

Designer, Graphic Designer, Brand Designer, +3

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Hi, I’m Hugh Huntingford. I’m a design lead focused on transforming brands, building intuitive UI/UX, and delivering marketing that converts. With 10+ years in the field, I help startups and growing brands stand out through storytelling, clear systems, and practical design. I partner with founders and marketing teams to ship fast, test ideas, and create scalable design foundations—from brand identities to modular email systems and conversion-focused websites. I’ve led multi-brand campaigns in wellness, DTC, and eCommerce, always aiming for impact and cohesion.…Hi, I’m Hugh Huntingford. I’m a design lead focused on transforming brands, building intuitive UI/UX, and delivering marketing that converts. With 10+ years in the field, I help startups and growing brands stand out through storytelling, clear systems, and practical design. I partner with founders and marketing teams to ship fast, test ideas, and create scalable design foundations—from brand identities to modular email systems and conversion-focused websites. I’ve led multi-brand campaigns in wellness, DTC, and eCommerce, always aiming for impact and cohesion.

Available to hire

Hi, I’m Hugh Huntingford. I’m a design lead focused on transforming brands, building intuitive UI/UX, and delivering marketing that converts. With 10+ years in the field, I help startups and growing brands stand out through storytelling, clear systems, and practical design.

I partner with founders and marketing teams to ship fast, test ideas, and create scalable design foundations—from brand identities to modular email systems and conversion-focused websites. I’ve led multi-brand campaigns in wellness, DTC, and eCommerce, always aiming for impact and cohesion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Freelance Design Lead & Creative Consultant at Independent / HughHuntingford.com

July 1, 2025 - Present

Designing brand identities, modular email systems, and product interfaces that drive measurable engagement and growth. Working across B2B SaaS, DTC, and wellness brands—launching new brands and optimizing digital funnels for conversion. Collaborating directly with founders and marketing teams to iterate fast, ship confidently, and build scalable design foundations.

Brand Designer / Creative Lead at Happy Paws

March 1, 2024 - July 31, 2025

Led the 0-1 brand identity for a new DTC pet wellness brand; developing the logo, typography, color system, packaging, and tone of voice. Designed the eCommerce site in WordPress with a focus on clean structure, fast load times, and mobile-first navigation; built a scalable design system in Figma; created cross-channel assets for email, paid social, and landing pages; acted as creative lead across all brand output.

Design Lead at CBDfx

May 1, 2023 - July 31, 2025

Implemented a standardized, modular email design system in Figma—streamlining production across teams and cutting design time by over 50%. Designed and executed 50+ campaigns per month, improving brand consistency and contributing to a 200% increase in engagement and a 10% lift in open rates. Prototyped and A/B tested converting landing pages in collaboration with a SEO team, improving UX and driving measurable lifts through iterative testing. Provided daily art direction for in-house photoshoots to ensure cohesive visuals across email, site, and social campaigns.

Senior Digital Designer at NEWhere Inc.

May 1, 2023 - June 6, 2024

Functioning as a design lead across multiple DTC brands in the NEWhere wellness portfolio—owning brand, web, and marketing design from strategy to execution. Implemented a standardized, modular email design system in Figma, streamlining production and cutting design time by over 50%. Designed and executed over 50 campaigns per month, improving brand consistency and majorly increasing engagement and open rates. Prototyped high-converting landing pages in collaboration with a CRO agency. Provided daily art direction for in-house photoshoots, elevated digital consistency across marketing funnels, and mentored junior designers to raise overall design quality.

Brand Developer at Fireball Supply Co. / Stoked Ride Shop

March 1, 2019 - May 31, 2023

Sole creative on a small team leading design, marketing, and product development across digital, physical, and retail channels. Expanded and directed the Fireball brand across product graphics, packaging, email, Amazon storefront and paid ads—bringing cohesion to all customer touchpoints. Increased email open rates from 10% to 38% and CTR from 2% to 4.8%, generating 25% of website revenue in 2022. Managed Amazon storefront design and paid campaigns to boost DTC performance and conversion. Collaborated with international artists on limited-edition product lines, driving brand visibility and community engagement.

Brand & Product Lead (official title: Brand Developer) at Fireball Supply Co. / Stoked Ride Shop

March 1, 2019 - May 1, 2023

Sole creative on a small team, leading design, marketing, and product development across digital, physical, and retail channels. Expanded and directed the Fireball brand across product graphics, packaging, email, Amazon storefront, and paid ads to bring cohesion to all customer touchpoints. Designed and managed email marketing to increase open rates from 10% to 38% and CTR from 2% to 4.8%, generating 25% of website revenue in 2022. Designed and launched multiple products working with overseas factories, managed Amazon storefront design and paid ad campaigns, collaborated with international artists on limited-edition product lines, and maintained brand guidelines in Figma.

Freelance Graphic Designer / Art Director at CoStartup & Go

March 1, 2018 - April 30, 2020

Designed responsive websites, landing pages, and emails for early-stage startups, from wireframes to final UIs. Delivered brand decks, pitch materials, and digital assets tailored to startup needs, improving visual communication and investor readiness.

Graphic Designer → Creative Manager at Zone3

January 1, 2014 - May 31, 2018

Led a full brand and product refresh contributing to 500% revenue growth and won industry awards. Directed design across product, marketing, email, and retail channels to build a consistent brand. Managed seasonal product line design, photo/video shoots, and email marketing that increased subscribers by 600%.