Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a multi-disciplinary designer based in Helsinki with 15+ years of experience helping brands solve challenges through thoughtful, strategic design. I specialize in packaging, digital product, and motion, building cohesive brand systems that scale across channels. I've delivered award-winning work for government, entertainment, and consumer brands, created original character mascots, and led teams to explore new product categories. I'm open to opportunities that require curiosity, collaboration, and hands-on craft.…I'm a multi-disciplinary designer based in Helsinki with 15+ years of experience helping brands solve challenges through thoughtful, strategic design. I specialize in packaging, digital product, and motion, building cohesive brand systems that scale across channels. I've delivered award-winning work for government, entertainment, and consumer brands, created original character mascots, and led teams to explore new product categories. I'm open to opportunities that require curiosity, collaboration, and hands-on craft.

Hugo Diaz

PRO

Designer, Illustrator, Brand Designer, +4





I'm a multi-disciplinary designer based in Helsinki with 15+ years of experience helping brands solve challenges through thoughtful, strategic design. I specialize in packaging, digital product, and motion, building cohesive brand systems that scale across channels. I've delivered award-winning work for government, entertainment, and consumer brands, created original character mascots, and led teams to explore new product categories. I'm open to opportunities that require curiosity, collaboration, and hands-on craft.…I'm a multi-disciplinary designer based in Helsinki with 15+ years of experience helping brands solve challenges through thoughtful, strategic design. I specialize in packaging, digital product, and motion, building cohesive brand systems that scale across channels. I've delivered award-winning work for government, entertainment, and consumer brands, created original character mascots, and led teams to explore new product categories. I'm open to opportunities that require curiosity, collaboration, and hands-on craft.

Available to hire

Helsinki, Finland

I’m a multi-disciplinary designer based in Helsinki with 15+ years of experience helping brands solve challenges through thoughtful, strategic design. I specialize in packaging, digital product, and motion, building cohesive brand systems that scale across channels.

I’ve delivered award-winning work for government, entertainment, and consumer brands, created original character mascots, and led teams to explore new product categories. I’m open to opportunities that require curiosity, collaboration, and hands-on craft.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Senior Brand Designer at Makeship Ltd.

November 1, 2022 - March 1, 2026

Led brand strategy for global collectible plush platform. Created original character brand mascots. Directed record breaking campaigns for major franchises and content creators. Established new product categories and mentored a team of junior designers.

Illustrator & Graphic Designer at Makeship Ltd.

May 1, 2020 - November 1, 2022

Designed plush toys and packaging for vinyl figures. Created visual assets, social media campaigns, motion graphics for entertainment product launches.

Creative Director at CA Ximah Digital

January 1, 2015 - January 1, 2018

Led campaigns for clothing brands, tourism, and hospitality clients. Directed Webby Award Honoree Ecuador Tourism campaign. Designed government website template used across all Ecuadorian ministries. Claimed the title of Agency of the Year at Condor Awards.

Art Director at MullenLowe Delta

November 1, 2018 - May 1, 2020

Directed visual strategy for integrated campaigns across beverage and retail brands (Pilsener, Budweiser, Stella Artois, Pony Malta, La Universal). Contributed to Cannes Lions Bronze Award.