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I’m a designer with 7 years of experience. Worked in brand design, interior, UX design and fashion. I’m proficient in adobe creative suite programs, like Illustrator, Photoshop, InDesign, Lightroom, Adobe XD, and other programs like Figma, AutoCad, SketchUp. I’m a good collaborator, communicator, problem solver, I’m proactive and can lead as well.…

Hugo Estorninho

Designer, Brand Designer, Product Designer, +5

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I’m a designer with 7 years of experience. Worked in brand design, interior, UX design and fashion. I’m proficient in adobe creative suite programs, like Illustrator, Photoshop, InDesign, Lightroom, Adobe XD, and other programs like Figma, AutoCad, SketchUp. I’m a good collaborator, communicator, problem solver, I’m proactive and can lead as well.…

Available to hire

I’m a designer with 7 years of experience. Worked in brand design, interior, UX design and fashion. I’m proficient in adobe creative suite programs, like Illustrator, Photoshop, InDesign, Lightroom, Adobe XD, and other programs like Figma, AutoCad, SketchUp. I’m a good collaborator, communicator, problem solver, I’m proactive and can lead as well.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Technical Illustration

Expert

3D Design

Intermediate

Language

English

Fluent

Portuguese

Fluent

Work Experience

Founder & Menswear Designer at Atelier Estorninho

May 1, 2022 - Present

Founded Atelier Estorninho and designed four seasonal menswear collections (20+ SKUs each), including OCBDs, pleated trousers, polos, shorts, and knitwear. Created tech packs, BOMs, and fit specs; sourced premium fabrics from Portugal, Spain, and Italy. Led fittings, pattern revisions, and supplier coordination through pre-production and QC. Directed brand voice and content strategy, growing organic DTC sales via campaigns and lookbooks. Managed e-commerce UX, global customer support, and fulfillment via Shopify; tracked tech packs, BOMs, and samples in PLM-style workflows.

UX/UI & Graphic Designer at Anemoia

February 1, 2022 - August 1, 2023

Designed visual identities and interfaces for clients, including GMS Leadership (ship recycling NGO).

Junior Interior Designer at Techdeco Interior Design Ltd

August 1, 2019 - October 1, 2021

Created floor plans in AutoCAD and assisted with project presentations. Supported senior designers on material selection and site visits.

Founder & Menswear Designer at AT ELIER ESTORNINHO

May 1, 2022 - Present

Led brand identity and UX for Shopify DTC e-commerce platform, optimizing navigation, product pages, and checkout flow; increased gross sales by 87% YoY, generating €15,000+ in under two months; boosted loyalty with a 71% higher returning customer rate (19% overall); improved funnel performance: conversions +53%, add-to-cart +42%, purchases +29%; scaled brand to fulfill 172+ orders for SS25 across 600+ produced pieces; managed Shopify UX, marketing campaigns, and content end-to-end.

JUNIOR DESIGNER at TECHDECO INTERIOR DESIGN

August 1, 2019 - October 1, 2021

Contributed to commercial/residential projects, including The Venetian and Studio City hotels, ensuring compliance with IBC standards for large-scale hospitality projects; supported showcase development for the Museum of Sacred Art; collaborated on projects for brands such as Victorinox, Puma, and Bally, gaining exposure to global retail design practices.

Founder & Creative Director at Atelier Estorninho

May 1, 2022 - Present

Built a menswear brand from concept to execution, crafting full creative direction, visual identity, and storytelling. Directed campaigns, lookbooks, and brand visuals, ensuring narrative and aesthetic consistency. Collaborated with photographers, stylists, and copywriters to deliver cohesive campaign visuals.