Web Designer / UX-UI at Studio 90

Design custom websites: information architecture, user journeys, UI and conversion-oriented micro-copy. Lead end-to-end web projects: framing, content structure, UX/UI design, responsive integration, SEO optimization, launch and handover. Conduct audits of websites and online presence with actionable, prioritized recommendations. Build a portfolio of case studies: approach, UX/UI choices and deliverables.

Web Designer / UX-UI at Polynhome (IoT startup)

Design and launch a v1 e-commerce website for around ten connected home automation products (WordPress/WooCommerce). Redesign information architecture and category-based navigation to improve journey clarity. Implement a pro/consumer dual messaging approach and conditional display based on customer profile. Implement pricing rules based on different customer roles (B2B/B2C). Produce Figma mockups and prototypes, then integrate pages while respecting the design. Create sales and communication materials (Adobe Illustrator: product packaging, display stands, product sheets).

Technical Communication at Polynhome (IoT startup)

Write installation and user guides (print and digital) for 9 IoT products. Adapt digital guides depending on device format (mobile/desktop). Simplify complex electrical diagrams for faster understanding. Structure technical information.

Front desk / Customer reception at Aquarela do Leme Hostel

Front desk and customer reception (volunteering).

Front desk / Cashier at Wakeboard Park

Seasonal job - front desk, cashier, inventory management, shelf stocking, labeling.