Hugo Dubruelle

B2B SaaS-focused product marketing role leading end-to-end product launches across multiple international markets. Contributed directly to a €1.1M deal through GTM strategy. Owned positioning, messaging, ICP definition, and cross-functional coordination with Sales/CS/Product. Drove feature adoption through in-app campaigns (Chameleon, Intercom), email sequences, and Slack release communications. Built sales enablement toolkit including decks, one-pagers, battle cards, demo scripts, and internal wiki. Delivered trainings to Sales and CS teams. Created visual identities and websites for artists and a music label. Managed on-ground teams during brand activation events for Nike and Snapchat. Produced and adapted visual content for 130 retail locations and 5 e-commerce websites. Livestreamed on Gotaga's Twitch channel in front of 30,000+ viewers. Fully organized an esports event including logistics, budget, and communications.

Created and adapted visual identities and websites for artists and a music label. Managed on-ground teams during brand activation events for Nike and Snapchat. Produced and adapted visual content (print & digital) for 130 retail locations and 5 e-commerce websites. Streamed live on a Twitch channel (Gotaga) in front of 30,000 viewers, and organized an e-sport event (logistics, budget, communications).

Led 5 end-to-end product launches across 6 international markets (France, Italy, Spain, Portugal, LATAM, MENA): positioning, messaging, ICP definition, and coordination across Sales/CS/Product. Drove feature adoption using in-app campaigns (Chameleon, Intercom), email sequences, and Slack release communications. Built full sales enablement toolkit (decks, one-pagers, battlecards, demo scripts) and maintained an internal wiki. Delivered training sessions to Sales and CS teams. Directly contributed to a €1.1M deal through GTM strategy for a key feature developed for a strategic client.