Available to hire
Senior Graphic Designer based in Singapore with 18+ years of experience designing everything from logos to campaigns, and still loving the challenge. I keep projects on track, make design decisions without fuss, and enjoy a good creative brainstorm.
Curious about UX, I’m exploring this subject to make my design work smarter and more user-friendly.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Language
English
Fluent
Chinese
Advanced
Malay
Intermediate
Work Experience
Senior Creative Designer at Lazada Singapore
January 31, 2023 - August 8, 2025Led, planned and managed timelines for creative deliverables for entire sales campaigns. Collaborated and managed a team of creatives working on campaigns. Created and adapted graphic assets for platform operations purposes. Developed and updated brand guidelines to ensure brand consistency across all assets on platform during campaigns.
Graphic Designer at Samsonite SG
December 31, 2023 - August 8, 2025Served as an in-house designer and marketing support for the Singapore Regional Team. Visualised marketing and communication materials into static & animated banners for social media marketing and retail packaging, ensuring brand consistency. Created and enhanced PowerPoint decks for presentations, key visuals for brand guideline purposes, and artworks for retail merchandising and event exhibitions.
Senior Designer at OLIVER Marketing Australia Pty Ltd
January 1, 2025 - PresentCurrently covering maternity leave with responsibilities not fully detailed in the resume.
Freelance Graphic Designer at Self-employed
December 31, 2024 - August 8, 2025Undertook various graphic design projects for clients during this period.
Studio Designer at Hogarth Worldwide Pte Ltd
September 30, 2023 - August 8, 2025Created creative adaptations for social posts, POSM, shopper materials, e-banners, OOH/DOOH, and end frame artworks of TVCs for The Coca Cola Company handling brands such as Coke, Fanta, Sprite, Schweppes, Nutriboost, MinuteMaid across multiple countries. Created key visuals for country adaptations and prepared finished artworks for graphic assets. Managed collages for key visual layout purposes.
Senior Creative Designer at AE Media Pte Ltd
June 30, 2020 - August 8, 2025Visualised marketing and communication assets into static & animated web banners (GIFs), posters, and signages adhering to clients’ corporate guidelines. Designed graphs and charts for annual & financial reports, white papers & fact sheets. Created and enhanced PowerPoint decks for internal and external client presentations. Planned, created, and updated corporate guidelines for clients' brand identities. Created infographics and iconography for clients.
Studio Graphic Designer at Mirum SG / XM Asia Pacific
June 30, 2016 - August 8, 2025Designed eDMs & web banners for clients including Singapore Tourism Board, IHG, Royal Caribbean International & Gardens By the Bay. Prepared finished artworks for print collaterals. Produced web banner adaptations in various sizes. Adapted image assets for website usage. Proposed moodboards, managed clients' image libraries, and organized & archived stock images and photography assets.
Studio Designer (Freelance) at Various Companies (Including Mirum SG, Cheil Singapore, The Alchemy Partnership, Havas Worldwide)
April 30, 2014 - August 8, 2025Provided studio design services for multiple companies, including work for notable clients such as Samsung. Created graphic design and artwork for advertising and campaigns.
Senior Graphic Designer at Young & Rubicam Singapore
September 30, 2017 - August 8, 2025Created corporate identity logos from ideation sketches through to designing and crafting brand guidelines. Designed and conceptualised brochures, certificates, welcome packs, eDMs, and web banners. Prepared finished artworks for press ads and adapted works across various media. Assisted in conceptualising and designing decks for job pitches. Worked on accounts such as TAFEP, HCP, M1 & SilkAir.
Senior Graphic Designer at Science Centre Singapore
October 31, 2019 - August 8, 2025Supported design solutions for education programmes & exhibits, conceptualising and designing posters, brochures, eDMs, web banners for websites and social media posts. Conducted photography for in-house workshops and events.
Senior Graphic Artist at Saatchi & Saatchi Singapore
July 31, 2013 - August 8, 2025Prepared finished artworks for brochures, DMs & key visuals for clients such as Head & Shoulders and Olay. Designed POSMs for retail works. Managed collages and DI for key visual layout purposes.
Senior Graphic Designer at Grid Pte Ltd
June 30, 2011 - August 8, 2025Designed corporate collaterals like brochures and posters. Conceptualised and created event collaterals including goodie bags, stage backdrop & wall murals, delivering finished artworks for production.
Senior Graphic Artist at Saatchi & Saatchi Singapore
September 30, 2010 - August 8, 2025Designed and conceptualised POSMs, brochures, DMs & posters for clients such as UOB, Tiger Beer, Lexus & NCPG. Prepared finished artworks.
Senior Graphic Designer at XM Asia Pacific Pte Ltd
May 31, 2009 - August 8, 2025Designed and conceptualised press ads and collaterals primarily for the client Tigerairways. Provided design solutions and launched campaigns including posters, brochures, and Out-of-Home advertising such as banners, billboards, wall facades, bus ads, and floor stickers.
Graphic Designer at Formul8 Pte Ltd
May 31, 2007 - August 8, 2025Designed ATL & BTL materials for clients such as OCBC, DOPOD, Philips, Razer. Created corporate collaterals and annual reports up to finished artworks. Oversaw printing processes at printers and monitored site installation for Out-of-Home advertisements.
Senior Designer at OLIVER Marketing Australia Pty Ltd
January 1, 2025 - PresentLead, plan and manage timelines for creative deliverables for entire sales campaign; collaborate & manage a team of creatives; create & adapt graphic assets for platform operations; update brand guidelines to ensure consistency across assets during campaigns.
Freelance Graphic Designer at Self-Employed (Freelance)
December 31, 2024 - September 19, 2025Provided freelance graphic design services for multiple clients, delivering brand assets, layouts, and digital content across channels.
Studio Designer at Hogarth Worldwide Pte Ltd (Singapore)
September 30, 2023 - September 19, 2025Creative adaptations for social posts, POSM, shopper materials, e-banners, OOH/DOOH, and end frame artworks for Coca-Cola brands across multiple markets; prepared finished artworks and collages for KV layouts and country adaptations.
Graphic Designer at Samsonite SG
December 31, 2023 - September 19, 2025In-house design and marketing support for regional team; visualised marketing materials into static & animated banners, retail packaging; created visuals for brand guidelines and retail merchandising.
Senior Creative Designer at Lazada Singapore
January 31, 2023 - September 19, 2025Lead creative design for sales campaigns; create and adapt assets for platform operations; ensure brand consistency across all assets during campaigns.
Senior Creative Designer at AE Media Pte Ltd
June 30, 2020 - September 19, 2025Visualise marketing and communication assets into static & animated web banners; design graphs & charts for annual/financial reports and white papers; create PowerPoint decks and brand guidelines; craft infographics and iconography.
Senior Graphic Designer at Singapore Science Centre
October 31, 2019 - September 19, 2025Support design solutions for education programs and exhibits; conceptualising and designing collaterals like posters, brochures, eDMs, web banners; photography for workshops and events.
Studio Designer at Young & Rubicam Singapore
September 30, 2017 - September 19, 2025Create corporate identity logos from ideation sketches to design and craft brand guidelines; design & conceptualise collaterals; prepare finished artworks for press ads and adaptation for various media; contribute to decks for pitches; work on accounts like TAFEP, HCP, M1 & SilkAir.
Studio Graphic Designer at Mirum SG / XM Asia Pacific
June 30, 2016 - September 19, 2025Design eDMs and web banners; prepare finished artworks for print, adapt assets for website usage, moodboards and image library management; oversee asset archiving.
Freelance Designer at Freelance (Various Companies)
April 30, 2014 - September 19, 2025Studio Designer for Mirum SG (XM APAC); Studio Designer for Cheil Singapore (Samsung); Graphic Designer for The Alchemy Partnership; FA Artist for Havas Worldwide Young & Rubicam Singapore.
Senior Graphic Artist at Saatchi & Saatchi Singapore
July 31, 2013 - September 19, 2025Prepare finished artworks for collaterals such as brochures, DMs, and key visuals; design POSMs; create DI collages for KV layouts.
Senior Graphic Designer at Grid Pte Ltd
June 30, 2011 - September 19, 2025Design corporate collaterals; conceptualise and create event collaterals up to finished artworks for production.
Senior Graphic Artist at Saatchi & Saatchi Singapore
September 30, 2010 - September 19, 2025Design POSMs and collaterals for clients; prepare finished artworks for press ads and adaptations.
Senior Graphic Designer at XM Asia Pacific Pte Ltd
May 31, 2009 - September 19, 2025Design and conceptualise press ads and collaterals for main clients; launch campaigns across posters, brochures, and OOH assets.
Graphic Designer at Formul8 Pte Ltd
May 31, 2007 - September 19, 2025Design ATL & BTL materials; create corporate collaterals and annual reports; oversee printing and site installations for OOH.
Freelance Graphic Designer at Various
December 1, 2025 - PresentProviding end-to-end design support for clients, partnering closely with teams to deliver branding, campaign, and marketing assets across print and digital channels.
Senior Creative Designer at Lazada Singapore
January 1, 2021 - January 1, 2023Led creative planning and delivery for large-scale sales campaigns across the Lazada platform. Managed timelines and collaborated with a team of designers to ensure timely, on-brand execution. Developed and maintained brand guidelines to ensure consistency across campaign and operational assets. Partnered with internal stakeholders to translate business objectives into effective visual solutions.
Studio Designer at Hogarth Worldwide Pte Ltd, Singapore
March 1, 2023 - September 1, 2023Delivered high-volume, high-precision creative and adaptations for The Coca-Cola Company across multiple APAC markets. Created and adapted key visuals across digital, OOH, POSM, and broadcast touchpoints. Ensured accuracy, consistency, and brand compliance across regional executions.
Education
Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Software & Internet, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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