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Copywriter by thought process, photographer by instinct, creative professional by profession. Over the past 6 years, I’ve been crafting campaigns, visuals, and stories that blend aesthetics with meaning.…

Humail Ali

Creative Director, Copywriter, Photographer, +2

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Copywriter by thought process, photographer by instinct, creative professional by profession. Over the past 6 years, I’ve been crafting campaigns, visuals, and stories that blend aesthetics with meaning.…

Available to hire

Copywriter by thought process, photographer by instinct, creative
professional by profession. Over the past 6 years, I’ve been crafting
campaigns, visuals, and stories that blend aesthetics with meaning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Urdu

Fluent

Panjabi, Punjabi

Fluent

Work Experience

Social Media Manager at Trinity School Lahore

March 1, 2025 - August 31, 2025

Freelance work managing Zero Lifestyle, Sabroso, Shezan International, Route 2 Health, Sapphire, Gym Armour, MoveIt, Muwain, Eggbox, Sultan Cooking Oil and Banaspati, Zoom Petroleum, Knowledge Streams, Powerhouse Express, Homebridge by Beaconhouse, Beaconhouse International College Portfolio.

Creative Lead & AM Marketing at The City School

March 1, 2025 - August 31, 2025

Led 360° creative campaigns for O/A Level launches, summer schools, and rebranding across key campuses; developed content strategy, copy, and visuals across print, digital, and on-ground activations; collaborated with regional teams, vendors, and leadership; directed and wrote DVCs, social media rollout and student-led storytelling to increase engagement and enrollment.

Marketing Lead at Files

August 1, 2024 - January 31, 2025

Led marketing, social strategy, and ESG content across digital channels; wrote press releases, articles, and op-eds; secured media slots for CEO and brand; managed external communications with partners, ministries, and global publications.

Creative Manager at The Conglomerate Communications

January 1, 2023 - August 31, 2024

Created content plans for social media from ideation to execution; launched Zero Lifestyle as an e-commerce brand; worked on pitches, production projects and integrated marketing campaigns; managed client expectations and collaborated with cross-functional teams to execute campaigns; executed PR projects and worked closely with influencers.