Humaira C T A
I’m a concept-first creative who likes pushing things until they make sense and feels like something—slightly quirky, quietly strategic, and usually three ideas ahead.
About
I’m a concept-first creative who likes pushing things until they make sense and feels like something—slightly quirky, quietly strategic, and usually three ideas ahead. I build campaigns that hit you in the brain and the gut, then lead teams without killing the vibe.
- 12 years' experience
- Joined July 2026
Industry experience
- Media & Entertainment
Work experience· 7 roles
Led from pitch to post. Built teams and developed concept-led campaign ideas through strategy, creative direction, and execution. Focused on creating work that “punches”—strong creative decisions across platforms with clear outcomes.
Led award-winning integrated campaigns from pitch to production across multiple markets. Directed and mentored multidisciplinary creative teams. Delivered concept-driven work across digital, social & brand platforms. Collaborated closely with strategy, client teams and client to shape effective creative solutions.
Led creative on campaigns across financial, retail & lifestyle brands. Developed concept-led design systems and campaign identities. Worked with cross-functional teams to execute integrated campaigns.
Education
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