Available to hire
I’m a concept-first creative who likes pushing things until they make sense and feels like something—slightly quirky, quietly strategic, and usually three ideas ahead. I build campaigns that hit you in the brain and the gut, then lead teams without killing the vibe.
Experience Level
Language
Work Experience
Group Head Creative at Ogilvy South Africa
July 1, 2022 - March 1, 2026Led from pitch to post. Built teams and developed concept-led campaign ideas through strategy, creative direction, and execution. Focused on creating work that “punches”—strong creative decisions across platforms with clear outcomes.
Creative Group Head at Ogilvy South Africa
July 1, 2022 - March 31, 2026Led award-winning integrated campaigns from pitch to production across multiple markets.
Directed and mentored multidisciplinary creative teams.
Delivered concept-driven work across digital, social & brand platforms.
Collaborated closely with strategy, client teams and client to shape effective creative solutions.
Senior Art Director at FCB Africa
September 1, 2018 - June 30, 2022Led creative on campaigns across financial, retail & lifestyle brands.
Developed concept-led design systems and campaign identities.
Worked with cross-functional teams to execute integrated campaigns.
Graphic Designer / Art Director at King James Group
March 1, 2015 - August 1, 2018Progressed from graphic design into art direction—moving from decorating to thinking. Developed campaign assets and creative layouts with a focus on concept, clarity, and execution quality.
Graphic Designer / Art Director at King James (Now Accenture)
March 1, 2015 - August 31, 2018Built foundation in concept-driven design and campaign thinking.
Contributed to award-winning creative across multiple brands.
Junior Graphic Designer at Zando
February 1, 2014 - February 1, 2015Early career role where speed and production discipline became a skill. Worked on design tasks supporting e-commerce/brand creative output.
Graphic Designer at Zando
February 1, 2014 - February 28, 2015Supported design execution across digital & e-commerce platforms.
Education
BA Honours in Brand Leadership (with distinction) at Vega School of Brand Leadership
January 1, 2010 - December 31, 2012BA Honours in Brand Leadership (with distinction) at Vega School of Brand Leadership
January 1, 2013 - December 31, 2013Qualifications
Industry Experience
Media & Entertainment
Experience Level
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