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I'm a creative, articulate communications professional with a distinguished, multi-disciplinary career spanning journalism, authorship, television production, animation development, and global content strategy. Over 20 years of leadership across the UK, Hong Kong, China, and Singapore, I have a proven ability to drive creative vision, manage multicultural teams, and deliver high-impact media content. Today I specialise in AI-driven content, editorial strategy, and cross-cultural communication, with a strong track record in writing for diverse platforms (print, digital, video, and AI). I am native in English with proficiency in Mandarin and Cantonese. I previously served as Director of Globalisation for a language-localisation agency and am a published author of three books. I founded Digipix Pte Ltd, Singapore's early 3D animation studio, which laid the foundations of storytelling, creative direction, and media operations that continue to inform my work.…I'm a creative, articulate communications professional with a distinguished, multi-disciplinary career spanning journalism, authorship, television production, animation development, and global content strategy. Over 20 years of leadership across the UK, Hong Kong, China, and Singapore, I have a proven ability to drive creative vision, manage multicultural teams, and deliver high-impact media content. Today I specialise in AI-driven content, editorial strategy, and cross-cultural communication, with a strong track record in writing for diverse platforms (print, digital, video, and AI). I am native in English with proficiency in Mandarin and Cantonese. I previously served as Director of Globalisation for a language-localisation agency and am a published author of three books. I founded Digipix Pte Ltd, Singapore's early 3D animation studio, which laid the foundations of storytelling, creative direction, and media operations that continue to inform my work.

Anthony Shang

PRO

Writer, Content Producer, Data Annotator, +6

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I'm a creative, articulate communications professional with a distinguished, multi-disciplinary career spanning journalism, authorship, television production, animation development, and global content strategy. Over 20 years of leadership across the UK, Hong Kong, China, and Singapore, I have a proven ability to drive creative vision, manage multicultural teams, and deliver high-impact media content. Today I specialise in AI-driven content, editorial strategy, and cross-cultural communication, with a strong track record in writing for diverse platforms (print, digital, video, and AI). I am native in English with proficiency in Mandarin and Cantonese. I previously served as Director of Globalisation for a language-localisation agency and am a published author of three books. I founded Digipix Pte Ltd, Singapore's early 3D animation studio, which laid the foundations of storytelling, creative direction, and media operations that continue to inform my work.…I'm a creative, articulate communications professional with a distinguished, multi-disciplinary career spanning journalism, authorship, television production, animation development, and global content strategy. Over 20 years of leadership across the UK, Hong Kong, China, and Singapore, I have a proven ability to drive creative vision, manage multicultural teams, and deliver high-impact media content. Today I specialise in AI-driven content, editorial strategy, and cross-cultural communication, with a strong track record in writing for diverse platforms (print, digital, video, and AI). I am native in English with proficiency in Mandarin and Cantonese. I previously served as Director of Globalisation for a language-localisation agency and am a published author of three books. I founded Digipix Pte Ltd, Singapore's early 3D animation studio, which laid the foundations of storytelling, creative direction, and media operations that continue to inform my work.

Available to hire

Singapore

I’m a creative, articulate communications professional with a distinguished, multi-disciplinary career spanning journalism, authorship, television production, animation development, and global content strategy. Over 20 years of leadership across the UK, Hong Kong, China, and Singapore, I have a proven ability to drive creative vision, manage multicultural teams, and deliver high-impact media content.

Today I specialise in AI-driven content, editorial strategy, and cross-cultural communication, with a strong track record in writing for diverse platforms (print, digital, video, and AI). I am native in English with proficiency in Mandarin and Cantonese. I previously served as Director of Globalisation for a language-localisation agency and am a published author of three books. I founded Digipix Pte Ltd, Singapore’s early 3D animation studio, which laid the foundations of storytelling, creative direction, and media operations that continue to inform my work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance English Writer & AI Content Trainer at Outlier.ai (Scale Labs Inc.)

December 1, 2024 - Present

Create English-language prompts and evaluate AI-generated content for accuracy, fluency and relevance. Provide critical feedback to improve AI model alignment with style guides and instruction clarity. Contribute to training datasets for natural language generation.

Singapore Representative at Zheng He Horizons Ltd

July 1, 2020 - Present

Provide written advisory reports for high-net-worth clients on asset migration and relocation. Write and localise client communications and briefing materials in English and Mandarin. Craft bilingual narratives to bridge cultural and legal gaps for clients relocating between China and Singapore/UK.

Director of Global Operations at TVibe Corporation Ltd

October 1, 2013 - April 1, 2019

Oversaw all production deliverables for major international broadcasters including BBC Worldwide, FOX, Discovery, Sony, Disney, Discovery Channel, CCTV. Led multilingual dubbing, captioning, and promo editing teams across six cities. Wrote SOP manuals, QA protocols, and trained local teams on brand-consistent messaging and formatting. Liaised with clients on content delivery requirements and editorial compliance.

Senior Media Consultant at China Media Capital

July 1, 2010 - March 1, 2011

Drafted partnership proposals for Newscorp’s Star TV China, and Hong Kong broadcaster TVB. Advised on content licensing for new digital content formats. Produced pitch materials for cross-border media co-productions and sponsorship packages.

General Manager, China & EVP (Asia) at Red Bee Media (formerly BBC Broadcast Centre)

October 1, 2006 - May 1, 2010

Launched Red Bee China and spearheaded brand identity campaigns for the Beijing Olympics (BOCOG, CCTV Sports). Created branded video content, including 'Your Seat Awaits You' and multi-platform lifestyle micro-content. Led teams in China and Singapore delivering subtitling, short-form video, and branded promos. Authored creative briefs, branding proposals, and content strategy documents.

Executive Vice-President (Media) at Pacific Media PLC

February 1, 2004 - May 1, 2006

Developed and executed media buying strategies for direct response TV campaigns in China and Japan, targeting both primetime and fringe airtime slots. Managed production of Mandarin and Japanese infomercials and direct marketing TV programmes. Oversaw coordination between media, production, and call centre operations to optimise campaign performance. Analysed viewer engagement data and response metrics to inform future content and schedule planning. Led staff training for call centre teams supporting region-specific product campaigns.

Founder and Executive Producer at Digipix Pte Ltd

June 1, 1992 - February 1, 1994

Founded early 3D animation studio in Singapore; secured SEED funding from IMDA to develop the television animation project Simeon Rex.

TV Producer / TV Director / Series Producer / Consultant Producer at Channel 4 Television (UK)

August 1, 1984 - June 1, 1993

Commenced television career as a producer and later director of factual programming for Channel 4 UK. Secured own weekly magazine show as Series Producer of Orientation s, which had a run of three seasons. Produced or directed over 55 documentaries and factual TV programmes covering Asian and Chinese art and culture, social issues and current affairs. Consultant Producer for SOUTH, an international television magazine series for Channel Four Television. Responsibilities included commissioning independent filmmakers in the developing world and supervising budgets and production from concept to rough cut stages. Worked with over 20 filmmakers in developing countries.

TV Producer/Director/Series Producer/Consultant Producer at Channel 4 Television (UK)

August 1, 1984 - June 1, 1993

Began as producer and director of factual programming; served as Series Producer of Orientation(s) (three seasons), producing or directing over 55 documentaries and cultural features; consultant producer for SOUTH, commissioning and supervising independent filmmakers in the developing world.