Sonia Jit

Created a compelling content strategy that significantly boosted awareness of clients' capabilities, expanded social media followers by 100%, and generated a notable revenue uplift. Researched and developed concepts and content marketing tactics to increase brand recognition; increased organic site traffic through content marketing; established partnerships with advertisers and expanded the client's brand. Produced eye-catching and innovative online advertising and campaigns, and managed them for maximum reach and improved client retention. Led digital marketing campaigns and sales initiatives; executed social media campaigns in line with trends.

Created a compelling content strategy that significantly boosted awareness of clients' capabilities, expanded social media followers by 100%, and generated substantial revenue. Researched and developed concepts and content marketing tactics to increase brand recognition. Increased organic site traffic through content strategies. Established partnerships with advertisers and expanded client brand reach. Led campaigns for digital marketing and sales ideas. Ran social media campaigns in line with trends.

Led digital communications and storytelling for Pacific youth driven campaigns that secured the historic UN General Assembly advisory opinion request from the ICJ on climate change. Produced media packs, live updates, and digital campaigns amplifying Pacific youth advocacy at The Hague. Advisory Opinion Delivery (2025) – managed communications strategy and coordinated global responses embodying the ICJ ruling. Climate Emergency Day (2023–2025) – organized Pacific-wide digital mobilization, including placard campaigns, videos, and community storytelling. Collaborated with partners and mentored youth volunteers, building capacity in digital advocacy, storytelling, and campaign management across the Pacific.