Multi-Client Engagements — Local & Regional Businesses

Across multiple contracts spanning local service businesses, specialty retail, and dealership clients, I’ve consistently used both Meta and Google platforms — paid and organic — to build brand visibility within targeted communities and audiences before a single sales conversation ever happens.
On the Google side, strategy centered on Google Business Profile optimization, local search positioning, and content that drives discovery — generating 785K Google impressions and 6,714 Facebook Marketplace inventory clicks within a single 30-day window for one client alone. On the Meta side, brand awareness campaigns ran parallel to lead generation efforts, ensuring audiences were warmed before being asked to convert — keeping cost per conversion as low as $0.18.

Organic brand awareness worked hand-in-hand with paid strategy across every engagement — building recognizable, consistent presences on Instagram and Facebook through content cadence, community engagement, and platform-native creative that actually reached the intended audience.
The result across engagements: businesses that went from being largely invisible in their local markets to ranking, reaching, and converting within the same 30-day windows their campaigns launched.

Electric Golf Cart Sales — Multi-Location - Dealership Campaign management.

Developed and managed full-funnel Meta ad campaigns across three dealership locations, handling everything from audience targeting and creative strategy to budget optimization and performance reporting — all within Meta Ads Manager.
Generated 280 qualified leads at a $5.88 blended CPL from $1,500 in total ad spend, with a best CPL of $4.27 over the course of 30 days. Campaign performance directly contributed to a revenue lift from $63K to $200K within 30 days — a 3.2x return tied directly to paid social execution.
Responsibilities included campaign buildout, audience segmentation, creative testing, retargeting strategy, conversion tracking, and ongoing optimization. Every decision was rooted in the data — cutting what wasn’t working, scaling what was, and keeping cost per lead as low as possible without sacrificing lead quality.
This engagement is a direct example of what a properly built and actively managed Meta campaign looks like when strategy, creative, and targeting are all working together.

Social Media Manager | Organic Growth Strategist

Virginia Beach Sportsplex — Virginia Beach, VA
Managed full-scope social media for a local sports and event facility, executing an organic-only growth strategy across Instagram and Facebook with zero paid advertising spend.
Responsibilities included content calendar development, short-form video production, caption copywriting, hashtag and SEO strategy, story sequencing, community management, and platform scheduling. Content was built around the facility’s event calendar — tournaments, sponsorships, leagues, and promotions — ensuring every post served both the brand and the audience.
Results speak for themselves: grew the Instagram account by +1,239 followers over four months with no ad spend, reached 96.7K organic views within a single 30-day window, and delivered a +885% lift in Facebook link clicks period-over-period.
This engagement is a direct example of what intentional, platform-native content strategy looks like when executed consistently — no shortcuts, no budget, just the work.