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Hi, I’m Guillermo Pino Cruz, a music industry professional with 11+ years in independent label leadership, artist brand development, content strategy, and digital marketing. I mentor artists on promotional style, visual branding, and audience engagement, and I’ve proven abilities in direct-to-fan monetization and culturally sensitive outreach. I’m bilingual in English and Spanish and excited to help artists grow authentic connections with fans. Based in Ogden, Utah, I’ve led global marketing campaigns, built scalable label operations, and steered content creation for launches across vinyl, cassette, and merch. I craft compelling narratives and visuals, drive Shopify/Bandcamp strategies, and partner with artists to sustain long-term relationships while maintaining brand integrity and revenue growth.…Hi, I’m Guillermo Pino Cruz, a music industry professional with 11+ years in independent label leadership, artist brand development, content strategy, and digital marketing. I mentor artists on promotional style, visual branding, and audience engagement, and I’ve proven abilities in direct-to-fan monetization and culturally sensitive outreach. I’m bilingual in English and Spanish and excited to help artists grow authentic connections with fans. Based in Ogden, Utah, I’ve led global marketing campaigns, built scalable label operations, and steered content creation for launches across vinyl, cassette, and merch. I craft compelling narratives and visuals, drive Shopify/Bandcamp strategies, and partner with artists to sustain long-term relationships while maintaining brand integrity and revenue growth.

Guillermo Pino Cruz

Music Producer, Artist, Brand Designer, +2

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Hi, I’m Guillermo Pino Cruz, a music industry professional with 11+ years in independent label leadership, artist brand development, content strategy, and digital marketing. I mentor artists on promotional style, visual branding, and audience engagement, and I’ve proven abilities in direct-to-fan monetization and culturally sensitive outreach. I’m bilingual in English and Spanish and excited to help artists grow authentic connections with fans. Based in Ogden, Utah, I’ve led global marketing campaigns, built scalable label operations, and steered content creation for launches across vinyl, cassette, and merch. I craft compelling narratives and visuals, drive Shopify/Bandcamp strategies, and partner with artists to sustain long-term relationships while maintaining brand integrity and revenue growth.…Hi, I’m Guillermo Pino Cruz, a music industry professional with 11+ years in independent label leadership, artist brand development, content strategy, and digital marketing. I mentor artists on promotional style, visual branding, and audience engagement, and I’ve proven abilities in direct-to-fan monetization and culturally sensitive outreach. I’m bilingual in English and Spanish and excited to help artists grow authentic connections with fans. Based in Ogden, Utah, I’ve led global marketing campaigns, built scalable label operations, and steered content creation for launches across vinyl, cassette, and merch. I craft compelling narratives and visuals, drive Shopify/Bandcamp strategies, and partner with artists to sustain long-term relationships while maintaining brand integrity and revenue growth.

Available to hire

Hi, I’m Guillermo Pino Cruz, a music industry professional with 11+ years in independent label leadership, artist brand development, content strategy, and digital marketing. I mentor artists on promotional style, visual branding, and audience engagement, and I’ve proven abilities in direct-to-fan monetization and culturally sensitive outreach. I’m bilingual in English and Spanish and excited to help artists grow authentic connections with fans.

Based in Ogden, Utah, I’ve led global marketing campaigns, built scalable label operations, and steered content creation for launches across vinyl, cassette, and merch. I craft compelling narratives and visuals, drive Shopify/Bandcamp strategies, and partner with artists to sustain long-term relationships while maintaining brand integrity and revenue growth.

Skills

Branding

Promo Video

Shopify

Experience Level

Branding

Expert

Promo Video

Expert

Shopify

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Founder & Operations Manager at Escafismo Records

January 1, 2013 - December 31, 2024

Mentored independent artists in developing distinct brand identities and cohesive promotional strategies for new releases, ensuring alignment with their creative visions and indie aesthetics. Managed direct-to-consumer marketing and sales strategies across Shopify and Bandcamp, driving global audience engagement and revenue growth for physical media (vinyl/cassette) and artist merchandise. Developed and executed comprehensive content strategies to enhance artist visibility and audience growth, guiding the creation of promotional campaigns. Orchestrated day-to-day label operations, designing scalable workflows for asset delivery, metadata submission (ISRC/UPC), and inventory synchronization across e-commerce platforms and distributors. Oversaw royalty accounting and recoupment, budget allocation, and ensured fair compensation and long-term artist relations. Directed manufacturing timelines for vinyl, cassette, and merchandise, maintaining high on-time delivery for 39+ countries. Managed

Client Service & Project Administration at VISIA Agency

February 1, 2024 - March 1, 2025

Coordinated cross-functional teams (technical, creative, marketing) on 510 parallel digital marketing campaigns, ensuring cohesive execution of content, visual branding, and promotional strategies for diverse clients. Elevated client campaign performance by 15% through data-driven optimization, applying behavioral analysis and UX insights to improve audience engagement and conversion rates. Served as central point of coordination for 40 accounts, translating requirements into structured operational workflows, playbooks, and project documentation to facilitate marketing deliverable success. Enforced quality control protocols across all project deliverables, ensuring downstream accuracy and compliance with client business terms and maintaining brand integrity.