I turn brands into names people actually remember. I create content, manage pages, and run social media that brings in real customers — not just followers.…

Ghulam Mustafa

I turn brands into names people actually remember. I create content, manage pages, and run social media that brings in real customers — not just followers.…

Available to hire

I turn brands into names people actually remember.

I create content, manage pages, and run social media that brings in real customers — not just followers.

Skills

Experience Level

Language

English
Advanced
Arabic
Intermediate

Work Experience

Social Media Manager at Netsol
March 1, 2024 - April 1, 2026
• Created and posted content across Instagram, Facebook, and TikTok • Wrote captions, designed graphics, and edited short videos using Canva and CapCut • Planned and managed monthly content calendars for multiple clients • Grew brand pages organically through hashtag research and daily engagement • Ran Meta ad campaigns to generate leads and online sales • Replied to comments and DMs to keep communities active • Delivered monthly performance reports with clear insights and next steps • Worked directly with clients to match brand tone and get content approved on time
Social Media Manager at FreelancePK
January 1, 2023 - Present
Managed Instagram and Facebook pages for 8+ eCommerce and lifestyle brands; Created monthly content calendars, wrote captions, and designed graphics in Canva; Edited Reels and TikTok videos — achieved 20–40% reach growth per client; Ran Meta ad campaigns with budgets of PKR 10,000–50,000/month; Grew a clothing brand from 800 to 12,000 followers organically in 6 months; Delivered clear monthly analytics reports with insights and next steps.
Social Media Executive at DigiCore Solutions
June 1, 2021 - December 1, 2022
Handled social media for 5 local businesses across Instagram, Facebook, and TikTok; Wrote daily posts and stories while maintaining a consistent brand voice; Researched trending hashtags and topics to boost organic reach; Responded to comments and DMs to build active online communities; Supported paid campaigns — helped reduce cost-per-click by 18%.
Content Creator (Part-time) at Self-employed
March 1, 2020 - May 1, 2021
Built a personal Instagram page to 5,000+ followers from scratch; Produced short video content and Reels with strong and consistent engagement; Self-taught content strategy, video editing, and organic audience growth.

Education

Bachelor of Software Engineering at national university of computer and emerging sciences lahore
August 1, 2010 - July 1, 2014
Master of Science — Computer Science at FAST – NUCES, Lahore
January 1, 2017 - January 1, 2021

Qualifications

Meta Social Media Marketing Certificate Meta (Facebook) · Coursera
July 2, 2013 - July 5, 2013
Covers content strategy, audience targeting, ad management, and performance measurement on Facebook and Instagram.
Google Digital Marketing & E-Commerce Certificate, Google · Coursera
August 22, 2013 - August 23, 2013
Covers digital marketing fundamentals, SEO basics, email marketing, social media, and eCommerce strategy.
HubSpot Social Media Marketing Certification
September 5, 2013 - September 3, 2013
Covers social media strategy, content creation, community management, and measuring social ROI.
Facebook Ads & Meta Blueprint Certification, Meta Blueprint
March 2, 2014 - March 3, 2014
Specialised training in running paid Facebook and Instagram ad campaigns, audience targeting, retargeting, and budget optimisation.
AI for Marketing & Content Creation
July 2, 2024 - July 3, 2024
Practical training in using AI tools — ChatGPT, Midjourney, and automation platforms — to build faster and smarter content workflows.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services

Skills

Experience Level