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I'm Iago Perout, a Paid Media Specialist with a Computer Science background. I design data-driven paid media strategies across Meta and Google Ads, optimizing CPL, MQL, and CAC to boost funnels and ROAS for global markets. Currently at Faculdade Mar Atlântico (Ed Tech), I drive high-scale campaigns and have delivered ROAS up to 4.4x (psychology) and 3.5x (philosophy) for major launches, while managing €41.5k in ad spend with peak monthly budgets of €8.3k. I improved funnel efficiency by 40% through audience and creative optimization, and I use AI-assisted prompting for high-converting ad copies and landing pages. I’m also enrolled in Open English to ensure continuous professional fluency for global teams.…I'm Iago Perout, a Paid Media Specialist with a Computer Science background. I design data-driven paid media strategies across Meta and Google Ads, optimizing CPL, MQL, and CAC to boost funnels and ROAS for global markets. Currently at Faculdade Mar Atlântico (Ed Tech), I drive high-scale campaigns and have delivered ROAS up to 4.4x (psychology) and 3.5x (philosophy) for major launches, while managing €41.5k in ad spend with peak monthly budgets of €8.3k. I improved funnel efficiency by 40% through audience and creative optimization, and I use AI-assisted prompting for high-converting ad copies and landing pages. I’m also enrolled in Open English to ensure continuous professional fluency for global teams.

Iago Perout

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I'm Iago Perout, a Paid Media Specialist with a Computer Science background. I design data-driven paid media strategies across Meta and Google Ads, optimizing CPL, MQL, and CAC to boost funnels and ROAS for global markets. Currently at Faculdade Mar Atlântico (Ed Tech), I drive high-scale campaigns and have delivered ROAS up to 4.4x (psychology) and 3.5x (philosophy) for major launches, while managing €41.5k in ad spend with peak monthly budgets of €8.3k. I improved funnel efficiency by 40% through audience and creative optimization, and I use AI-assisted prompting for high-converting ad copies and landing pages. I’m also enrolled in Open English to ensure continuous professional fluency for global teams.…I'm Iago Perout, a Paid Media Specialist with a Computer Science background. I design data-driven paid media strategies across Meta and Google Ads, optimizing CPL, MQL, and CAC to boost funnels and ROAS for global markets. Currently at Faculdade Mar Atlântico (Ed Tech), I drive high-scale campaigns and have delivered ROAS up to 4.4x (psychology) and 3.5x (philosophy) for major launches, while managing €41.5k in ad spend with peak monthly budgets of €8.3k. I improved funnel efficiency by 40% through audience and creative optimization, and I use AI-assisted prompting for high-converting ad copies and landing pages. I’m also enrolled in Open English to ensure continuous professional fluency for global teams.

Available to hire

I’m Iago Perout, a Paid Media Specialist with a Computer Science background. I design data-driven paid media strategies across Meta and Google Ads, optimizing CPL, MQL, and CAC to boost funnels and ROAS for global markets.

Currently at Faculdade Mar Atlântico (Ed Tech), I drive high-scale campaigns and have delivered ROAS up to 4.4x (psychology) and 3.5x (philosophy) for major launches, while managing €41.5k in ad spend with peak monthly budgets of €8.3k. I improved funnel efficiency by 40% through audience and creative optimization, and I use AI-assisted prompting for high-converting ad copies and landing pages. I’m also enrolled in Open English to ensure continuous professional fluency for global teams.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Paid Media Specialist at Faculdade Mar Atlântico (Ed Tech)

February 1, 2025 - Present

High-scale returns: Achieved 4.4 ROAS (psychology) and 3.5 ROAS (philosophy) in major post-grad launches. Lead Gen: exceeded philosophy targets by 26% (1,450 leads) with a CPL 24% below goal. Budget: Managed €41.5k (R$250k) across spends, with peak monthly budgets of €8.3k (R$50k). Efficiency: Reduced core funnel CPL by 40% in 30 days via audience and creative optimization. AI Copy: Used advanced prompting for high-converting, cliché-free ad copies and landing page flows.