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An eager and self-motivated marketing professional with a Bachelor’s degree in International Relations, passionate about analytical and critical thinking. He enjoys learning continuously and applying it to drive meaningful development and results. With 4+ years of experience in marketing and digital marketing, Muhammad has worked across content specialization, social media, video editing, content strategy, and international relations analysis. He currently focuses on creative marketing leadership, brand strategy, and content production while supporting customer engagement through social media.…An eager and self-motivated marketing professional with a Bachelor’s degree in International Relations, passionate about analytical and critical thinking. He enjoys learning continuously and applying it to drive meaningful development and results. With 4+ years of experience in marketing and digital marketing, Muhammad has worked across content specialization, social media, video editing, content strategy, and international relations analysis. He currently focuses on creative marketing leadership, brand strategy, and content production while supporting customer engagement through social media.

Muhammad Daffa Ulhaq

Content Producer, Marketing Analyst, Brand Strategist, +2

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An eager and self-motivated marketing professional with a Bachelor’s degree in International Relations, passionate about analytical and critical thinking. He enjoys learning continuously and applying it to drive meaningful development and results. With 4+ years of experience in marketing and digital marketing, Muhammad has worked across content specialization, social media, video editing, content strategy, and international relations analysis. He currently focuses on creative marketing leadership, brand strategy, and content production while supporting customer engagement through social media.…An eager and self-motivated marketing professional with a Bachelor’s degree in International Relations, passionate about analytical and critical thinking. He enjoys learning continuously and applying it to drive meaningful development and results. With 4+ years of experience in marketing and digital marketing, Muhammad has worked across content specialization, social media, video editing, content strategy, and international relations analysis. He currently focuses on creative marketing leadership, brand strategy, and content production while supporting customer engagement through social media.

Available to hire

An eager and self-motivated marketing professional with a Bachelor’s degree in International Relations, passionate about analytical and critical thinking. He enjoys learning continuously and applying it to drive meaningful development and results.

With 4+ years of experience in marketing and digital marketing, Muhammad has worked across content specialization, social media, video editing, content strategy, and international relations analysis. He currently focuses on creative marketing leadership, brand strategy, and content production while supporting customer engagement through social media.

Skills

Copywriting

SEO Copywriting

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Work Experience

Creative Marketing Manager at Markindo Prima Proteksi – Indonesia

September 1, 2024 - Present

Develop brand architecture, positioning, and strategy. Analyze consumer research and market trends relevant to the brand. Monitor referenced accounts and competitor activities. Lead ideation and brainstorming sessions. Plan concepts, scripts, and content production timelines, including filming and editing supervision. Review outputs to maintain high-quality content, supervise camera personnel, and respond to customer inquiries on social media. Produce monthly reporting to the director.

Content Specialist at Anytime Fitness – Indonesia

December 1, 2023 - September 1, 2024

Collaborate with the marketing team to develop creative video ideas aligned with brand goals and marketing strategy. Identify new opportunities and social media trends to expand brand reach and growth. Produce visual and text-based content (images, videos, and copywriting) to increase user engagement. Handle production of high-quality video content such as promotional videos, workout tutorials, customer testimonials, and special events. Manage the full shooting process including location selection and camera setup to ensure optimal visual quality. Provide monthly reporting to the director.

Content Creative at Grovh – Indonesia

December 1, 2022 - April 1, 2024

Create concepts and ideas for video teaser events. Conduct social media analysis for multiple brands (e.g., hotel and wellness-related companies), including competitor social media research. Create sample content and content ideas for social media brands. Analyze, develop, and create samples as well as User-Generated Content (UGC) concepts for each brand.

Content Writer at Grovh – Indonesia

June 1, 2022 - April 1, 2024

Write SEO-based articles for various brands and perform revisions and reworks as needed. Create monthly article content plans. Responsible for text-based content such as articles, blog content planning, and press releases across multiple partner brands.

Intern (Analyst for Ideological and Political Studies, Deputy Research on Indonesian Diplomacy) at Indonesian National Defense Institute – Indonesia

January 1, 2021 - February 28, 2021

Contributed to drafting the Terms of Reference (ToR) for Indonesia’s Defense Policy 'White Paper' in 2021. Conducted research papers covering Indonesia’s changes, impacts, and responses to the South China Sea dispute; militarism and democracy ('the red line'); geopolitical risk 2021 (Joe Biden); and geopolitics of climate change with risk forecasting.