I am a results-driven Digital Marketing Manager with over seven years of experience in leading brand growth and digital strategy across various sectors. I have successfully managed influencer partnerships, executed product launch campaigns, and developed comprehensive content strategies to boost online engagement. I thrive in dynamic environments and am passionate about driving brand visibility through innovative marketing solutions. My expertise lies in social media management and affiliate marketing, where I focus on onboarding influencers and optimizing content output for maximum impact. I enjoy leveraging data-driven insights to enhance customer trust and brand loyalty. Currently, I am open to remote and international opportunities, seeking to bring my skills to new challenges in the digital marketing space.

JOEL OFORI PATU

I am a results-driven Digital Marketing Manager with over seven years of experience in leading brand growth and digital strategy across various sectors. I have successfully managed influencer partnerships, executed product launch campaigns, and developed comprehensive content strategies to boost online engagement. I thrive in dynamic environments and am passionate about driving brand visibility through innovative marketing solutions. My expertise lies in social media management and affiliate marketing, where I focus on onboarding influencers and optimizing content output for maximum impact. I enjoy leveraging data-driven insights to enhance customer trust and brand loyalty. Currently, I am open to remote and international opportunities, seeking to bring my skills to new challenges in the digital marketing space.

Available to hire

I am a results-driven Digital Marketing Manager with over seven years of experience in leading brand growth and digital strategy across various sectors. I have successfully managed influencer partnerships, executed product launch campaigns, and developed comprehensive content strategies to boost online engagement. I thrive in dynamic environments and am passionate about driving brand visibility through innovative marketing solutions.

My expertise lies in social media management and affiliate marketing, where I focus on onboarding influencers and optimizing content output for maximum impact. I enjoy leveraging data-driven insights to enhance customer trust and brand loyalty. Currently, I am open to remote and international opportunities, seeking to bring my skills to new challenges in the digital marketing space.

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Experience Level

Language

English
Fluent

Work Experience

Head of Digital Marketing at Oraimo Ghana
January 1, 2020 - Present
Developed and executed comprehensive digital marketing strategies to enhance brand visibility and boost online engagement. Actively engaged with customers to foster stronger relationships and addressed their complaints efficiently. Created compelling content to retain customers and drive brand loyalty.
Call Centre Representative at MTN Ghana
January 1, 2019 - January 1, 2021
Received customer complaints and provided solutions, maintaining and managing customer accounts. Recommended products and services based on customers' needs and interests.
Landing Page Copywriter at Upwork (Freelancer)
January 1, 2020 - January 1, 2021
Crafted persuasive copy for ceedarpaws.com to influence dog lovers in subscribing and engaging with the platform. Conducted in-depth customer research to better serve the audience.
Health Information Officer at Tema General Hospital
January 1, 2018 - January 1, 2020
Assisted in locating patients' medical folders and recorded patient details. Managed verification of National Health Insurance Scheme records.
Social Media Manager at Stayplain Technology Institute
January 1, 2016 - January 1, 2019
Monitored online presence of the brand, engaging with users and strengthening customer relationships across Facebook.
Social Media Manager and Photoshop Designer at First Love Church, Wa
January 1, 2015 - January 1, 2019
Developed a social media strategy to increase the church's Facebook page following, monitored online presence and engaged with users while designing promotional materials.
Social Media Manager at Word of Grace Ministries Worldwide, Wa
January 1, 2015 - January 1, 2018
Maintained a strong brand presence across various social media platforms while managing user engagement.
Digital Marketing Manager at oraimo Ghana
January 1, 2021 - Present
Led and executed end-to-end digital marketing strategies for a leading consumer electronics brand, strengthening brand visibility and online engagement. Managed social media platforms including Facebook, Instagram, TikTok, X, and YouTube, driving consistent audience growth and engagement. Planned and executed product launch campaigns, influencer collaborations, giveaways, and promotional activations.
Call Centre Representative at MTN GHANA (Managed by ISON Experiences Ghana Ltd.)
January 1, 2019 - January 1, 2021
Resolved customer complaints and service issues while meeting strict service-level targets. Recommended telecom products and services based on customer needs, improving satisfaction and retention.
Landing Page Copywriter at UPWORK (Freelance)
January 1, 2020 - January 1, 2021
Wrote persuasive landing page copy for international clients focused on conversion and audience engagement. Conducted audience research to craft compelling headlines and calls-to-action.

Education

BSc Accounting at University for Development Studies
October 1, 2015 - June 1, 2019
Business Certificate at Adisadel College
October 1, 2010 - June 1, 2013
Basic Education Certificate at Solidarity International School
January 1, 2008 - January 1, 2010
Facebook Blueprint at Facebook
January 1, 2020 - December 26, 2025
The Fundamentals of Digital Marketing at Google
October 1, 2019 - December 26, 2025
BSC. Accounting at University for Development studies, Ghana
August 1, 2015 - October 1, 2019

Qualifications

How to upload a YouTube video properly for more views
January 1, 2019 - December 26, 2025
Completion of computerized Accounting Training in Intuit QuickBooks Enterprise Solutions and Excel Spreadsheet - Cashbook
January 1, 2015 - December 26, 2025
Best Media Person
November 23, 2018 - December 26, 2025
Outstanding staff of the year
January 1, 2023 - December 26, 2025
The Fundamentals of Digital Marketing
January 11, 2030 - March 7, 2026
Outstanding Staff of the Year
January 1, 2023 - January 1, 2023
Best Media Person
January 1, 2018 - January 1, 2018

Industry Experience

Media & Entertainment, Telecommunications, Healthcare, Education, Consumer Goods, Non-Profit Organization