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I’m a results-driven Brand & Social Marketing Strategist with 3+ years of agency and in-house experience across tech, fintech, real estate, health, FMCG, fashion, and media. I build social ecosystems from the ground up, execute high-converting performance campaigns, and lead integrated marketing activations that deliver measurable commercial impact. At M-KOPA Ghana, I grew Instagram followers by 120%+, Facebook by 61%+, and TikTok by 198%+ within 12 months, and became the first market in the Pan-African group to run social media entirely in-house. I co-led a $100,000 milestone campaign that reached 2.1M+ audiences through influencer activations, contributing to 540 completed field sales. I thrive in fast-paced, cross-functional environments and bring a data-driven, AI-augmented approach to brand growth.…I’m a results-driven Brand & Social Marketing Strategist with 3+ years of agency and in-house experience across tech, fintech, real estate, health, FMCG, fashion, and media. I build social ecosystems from the ground up, execute high-converting performance campaigns, and lead integrated marketing activations that deliver measurable commercial impact. At M-KOPA Ghana, I grew Instagram followers by 120%+, Facebook by 61%+, and TikTok by 198%+ within 12 months, and became the first market in the Pan-African group to run social media entirely in-house. I co-led a $100,000 milestone campaign that reached 2.1M+ audiences through influencer activations, contributing to 540 completed field sales. I thrive in fast-paced, cross-functional environments and bring a data-driven, AI-augmented approach to brand growth.

Ian Nii Kwate Quartey

Marketing Strategist, Brand Strategist, Social Media Manager, +2

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I’m a results-driven Brand & Social Marketing Strategist with 3+ years of agency and in-house experience across tech, fintech, real estate, health, FMCG, fashion, and media. I build social ecosystems from the ground up, execute high-converting performance campaigns, and lead integrated marketing activations that deliver measurable commercial impact. At M-KOPA Ghana, I grew Instagram followers by 120%+, Facebook by 61%+, and TikTok by 198%+ within 12 months, and became the first market in the Pan-African group to run social media entirely in-house. I co-led a $100,000 milestone campaign that reached 2.1M+ audiences through influencer activations, contributing to 540 completed field sales. I thrive in fast-paced, cross-functional environments and bring a data-driven, AI-augmented approach to brand growth.…I’m a results-driven Brand & Social Marketing Strategist with 3+ years of agency and in-house experience across tech, fintech, real estate, health, FMCG, fashion, and media. I build social ecosystems from the ground up, execute high-converting performance campaigns, and lead integrated marketing activations that deliver measurable commercial impact. At M-KOPA Ghana, I grew Instagram followers by 120%+, Facebook by 61%+, and TikTok by 198%+ within 12 months, and became the first market in the Pan-African group to run social media entirely in-house. I co-led a $100,000 milestone campaign that reached 2.1M+ audiences through influencer activations, contributing to 540 completed field sales. I thrive in fast-paced, cross-functional environments and bring a data-driven, AI-augmented approach to brand growth.

Available to hire

I’m a results-driven Brand & Social Marketing Strategist with 3+ years of agency and in-house experience across tech, fintech, real estate, health, FMCG, fashion, and media. I build social ecosystems from the ground up, execute high-converting performance campaigns, and lead integrated marketing activations that deliver measurable commercial impact.

At M-KOPA Ghana, I grew Instagram followers by 120%+, Facebook by 61%+, and TikTok by 198%+ within 12 months, and became the first market in the Pan-African group to run social media entirely in-house. I co-led a $100,000 milestone campaign that reached 2.1M+ audiences through influencer activations, contributing to 540 completed field sales. I thrive in fast-paced, cross-functional environments and bring a data-driven, AI-augmented approach to brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Officer & Social Media Lead at M-KOPA Ghana

October 1, 2024 - Present

First Pan-African market to bring social media in-house, overseeing ideation, production, scheduling, and performance tracking. Grew Ghana's Instagram by 120%+, Facebook by 61%+, and TikTok by 198%+ within 12 months; achieved 78% Instagram and 37% Facebook engagement growth. Built TikTok from under 1.6k followers to 4.8k with videos achieving 40k+ views and consistent 5k–18k views per video. Co-led the 1 Million Customers Campaign ($100k), managing social content and supporting event planning; secured GHS 840,000 in agency media buys across radio, TV, and digital. Led influencer launches reaching 2.1M+ and planned 20 field activations generating 540 completed sales, 1,880 sales prospects, and 415 DSRs deployed. Managed monthly paid media (~$100) across Meta with efficient conversions. Directed rebranding of head office and support for X20/X2 launches; nominated to Employee Engagement Committee and received multiple awards.

Content Strategist & Copywriter at Eleventh Space

May 1, 2024 - October 1, 2024

Lead Strategist for Quao Construction and Co-Lead for Quao Facility Management; developed cross-division campaign strategies. Conceptualized the winning Father's Day event for Landing Restaurant with full copywriting and campaign ideation. Creative directed brand shoots for A&C Mall and A&C Corner; led content strategy and TVC direction for Bethel Dental Clinic; developed social calendars for Nsuonam Restaurant; contributed to Accra Mall Fashion Fund and maintained distinct voices across a multi-client portfolio.

Independent Marketing Consultant at Consulting & Workshops

January 1, 2024 - Present

Facilitate Canva, Photoshop, and social media marketing workshops; trained 400+ individuals and businesses across Ghana. Provide executive-level marketing strategy advisory to GVCA CEO for Annual Conference 2024. Develop and execute social media strategy and content for Helmet & Armour; advise on CSR marketing campaigns for Mohinani Group initiatives.

Contract Content Writer & Visual Content Creator at Africa Global Radio

January 1, 2024 - April 1, 2024

Authored 8 editorial articles covering the 13th African Games with features on athletes and SMEs; produced 31 photo/video assets; transcribed 6 podcast episodes; collaborated with editorial and multimedia teams to align content strategies and platform goals.