I’m Ian Terence Smith, an art director with expertise in fashion and music creative marketing, known for helping viral campaigns that drive millions of views for artist releases and brand launches. I develop strategic, multimedia social content and tailored branding for diverse high-profile projects, including fashion launches at Paris Fashion Week and music video campaigns for major label artists. I’m a strong visual storyteller who creates fresh, engaging media by blending color, texture, and cultural references. Proficient in Adobe Creative Suite with a deep understanding of both fashion nuances and music culture, I craft visual narratives that connect with audiences. I draw inspiration from rural upbringing, contemporary art, and underground/street culture to develop campaigns that feel authentic and culturally relevant, and I thrive in fast-paced teams to deliver work that balances genuine vision with commercial impact.

Ian Terence Smith

I’m Ian Terence Smith, an art director with expertise in fashion and music creative marketing, known for helping viral campaigns that drive millions of views for artist releases and brand launches. I develop strategic, multimedia social content and tailored branding for diverse high-profile projects, including fashion launches at Paris Fashion Week and music video campaigns for major label artists. I’m a strong visual storyteller who creates fresh, engaging media by blending color, texture, and cultural references. Proficient in Adobe Creative Suite with a deep understanding of both fashion nuances and music culture, I craft visual narratives that connect with audiences. I draw inspiration from rural upbringing, contemporary art, and underground/street culture to develop campaigns that feel authentic and culturally relevant, and I thrive in fast-paced teams to deliver work that balances genuine vision with commercial impact.

Available to hire

I’m Ian Terence Smith, an art director with expertise in fashion and music creative marketing, known for helping viral campaigns that drive millions of views for artist releases and brand launches. I develop strategic, multimedia social content and tailored branding for diverse high-profile projects, including fashion launches at Paris Fashion Week and music video campaigns for major label artists.

I’m a strong visual storyteller who creates fresh, engaging media by blending color, texture, and cultural references. Proficient in Adobe Creative Suite with a deep understanding of both fashion nuances and music culture, I craft visual narratives that connect with audiences. I draw inspiration from rural upbringing, contemporary art, and underground/street culture to develop campaigns that feel authentic and culturally relevant, and I thrive in fast-paced teams to deliver work that balances genuine vision with commercial impact.

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Language

English
Fluent

Work Experience

Senior Marketing Manager at WITH ORIGIN
March 1, 2025 - October 1, 2025
Developed and executed viral marketing campaigns, creative strategy, and multi-platform social media management for high-profile projects, including AWICH’s campaigns and fashion/brand launches. Led creative direction and content creation across Instagram, TikTok, X, and YouTube, driving engagement and measurable impact.
Founder / Creative Director at Ian Terence Smith (Self-employed)
July 1, 2023 - Present
Created and led creative marketing strategy, social media content creation, apparel/clothing design, and brand storytelling for clients including RCA/Tyler Childers and Carson Alan; built in-house campaigns and visual identities from concept to production.
Stylist & Content Creator at FORTS
April 1, 2021 - May 1, 2024
Conceptualized and executed in-house social media content (IG Reels, TikTok). Designed seasonal clothing collections and styled outfits for marketing campaigns and customers.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Professional Services