I'm Iancu Adrian, an Art Director and Senior Graphic Designer with 15+ years of cross-disciplinary experience in visual communication. I specialize in bold campaign visuals and systemized design templates, delivering high-volume, high-quality work in fast-paced environments while setting creative direction for key campaigns. I'm passionate about structure, storytelling, and impactful design that moves people and products. My experience spans visual design, UI/UX, branding, print production, DTP, and creative direction, with a knack for building scalable design systems and collaborating across teams to translate ideas into compelling assets.…

Iancu Adrian

I'm Iancu Adrian, an Art Director and Senior Graphic Designer with 15+ years of cross-disciplinary experience in visual communication. I specialize in bold campaign visuals and systemized design templates, delivering high-volume, high-quality work in fast-paced environments while setting creative direction for key campaigns. I'm passionate about structure, storytelling, and impactful design that moves people and products. My experience spans visual design, UI/UX, branding, print production, DTP, and creative direction, with a knack for building scalable design systems and collaborating across teams to translate ideas into compelling assets.…

Available to hire

I’m Iancu Adrian, an Art Director and Senior Graphic Designer with 15+ years of cross-disciplinary experience in visual communication. I specialize in bold campaign visuals and systemized design templates, delivering high-volume, high-quality work in fast-paced environments while setting creative direction for key campaigns.

I’m passionate about structure, storytelling, and impactful design that moves people and products. My experience spans visual design, UI/UX, branding, print production, DTP, and creative direction, with a knack for building scalable design systems and collaborating across teams to translate ideas into compelling assets.

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Skills

Experience Level

Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent

Work Experience

Art Director at The Mansion Advertising
September 1, 2024 - October 31, 2025
Delivered bold 2D & 3D visuals for national retail campaigns (FMCG, electronics, cosmetics), from sketch to final asset – including KV, DTP, and mockups. Collaborated in creative pitch meetings, contributing concepts later developed by other team members. Created campaign adaptations for all channels: in-store, social, Google Ads, newsletters. Regularly used Adobe CC suite, Blender, and Dimension to simulate complex POSM structures, including stands, shelf displays, and packaging mockups.
Graphic Designer at Dacris Impex Romania
March 1, 2021 - October 31, 2025
Delivered over 1000+ visuals including weekly newsletters, homepage banners (5–8/month), and Google Ads creatives. Designed templates and modular assets to improve consistency and reduce design time across recurring campaigns. Set visual tone and identity for flagship campaigns such as Back to School and Black Friday, including branding, logos, and key visuals. Supported traffic growth and CTR improvements with highly engaging visual content across web and email.
User Experience Designer (Freelance) at Digitence UA
February 29, 2020 - February 29, 2020
Led visual optimization and UI design for over 60+ web projects including landing pages, apps, and presentation sites across fintech, SaaS, and ecommerce. Created wireframes and interactive prototypes in Axure, balancing user flow with SEO and conversion principles. Consulted on SEO structure and layout strategy to align with technical best practices and reduce bounce rates. Acted as visual lead in client interactions, with final say on design direction and delivery.
User Experience Designer at Digitence UA
February 1, 2020 - February 1, 2020
Led visual optimization and UI design for over 60+ web projects including landing pages, apps, and presentation sites across fintech, SaaS, and ecommerce. Created wireframes and interactive prototypes in Axure, balancing user flow with SEO and conversion principles. Consulted on SEO structure and layout strategy to align with technical best practices and reduce bounce rates. Acted as visual lead in client interactions, with final say on design direction and delivery.
Graphic Designer & DTP Specialist at Tymbark Maspex Romania
May 31, 2017 - May 31, 2017
Executed visual materials across print and digital channels for brands like La Festa, Tedi, Salatini, and Bucovina. Produced OOH layouts (billboards, citylights, spiders) and pages for national magazines and catalogues. Learned and applied DTP techniques under production deadlines, ensuring print-ready files for mass distribution. Delivered consistent layouts with brand compliance and minimal revisions.
Graphic Designer & DTP Specialist at Tymbark Maspex Romania
May 1, 2017 - May 1, 2017
Executed visual materials across print and digital channels for brands like La Festa, Tedi, Salatini, and Bucovina. Produced OOH layouts (billboards, citylights, spiders) and pages for national magazines and catalogues. Learned and applied DTP techniques under production deadlines, ensuring print-ready files for mass distribution. Delivered consistent layouts with brand compliance and minimal revisions.

Education

Graphic Arts at Bucharest National University of Arts, Faculty of Arts and Design
January 1, 2007 - January 1, 2007
Arts and Design at Bucharest National University of Arts, Faculty of Arts and Design
January 1, 2011 - January 1, 2011
Graphic Arts at Bucharest National University of Arts, Faculty of Arts and Design
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other

Skills

Experience Level