Hello! My name is Ibad Hasan and I am a writer, editor and creative strategist. I love problem-solving and configuring creative solutions and this curiosity has allowed me to dabble in various areas of brand and content strategies: from concept creation, copywriting, video editing and production to performance marketing and social media management. I also maintain an active arts practice as a writer and filmmaker. With experience across all stages of film production, I have worked on five short films. My undergraduate thesis film, TOHFA, a fictional short, which I wrote, directed, produced, and designed sound for, has screened at various film festivals. It is now available to watch on YouTube. My experimental work has been screened at COP28 Dubai and with the Lahore Biennale Foundation. I am currently developing a research-led art practice with the Elements Research Kitchen at NYUAD, exploring alternative ways of mapping Karachi's water bodies beyond traditional cartographies. I graduated from New York University Abu Dhabi with a Bachelor's in Film and New Media (honor's scholar), where I also studied Literature and Creative Writing.…

Ibad Hasan

Hello! My name is Ibad Hasan and I am a writer, editor and creative strategist. I love problem-solving and configuring creative solutions and this curiosity has allowed me to dabble in various areas of brand and content strategies: from concept creation, copywriting, video editing and production to performance marketing and social media management. I also maintain an active arts practice as a writer and filmmaker. With experience across all stages of film production, I have worked on five short films. My undergraduate thesis film, TOHFA, a fictional short, which I wrote, directed, produced, and designed sound for, has screened at various film festivals. It is now available to watch on YouTube. My experimental work has been screened at COP28 Dubai and with the Lahore Biennale Foundation. I am currently developing a research-led art practice with the Elements Research Kitchen at NYUAD, exploring alternative ways of mapping Karachi's water bodies beyond traditional cartographies. I graduated from New York University Abu Dhabi with a Bachelor's in Film and New Media (honor's scholar), where I also studied Literature and Creative Writing.…

Available to hire

Hello! My name is Ibad Hasan and I am a writer, editor and creative strategist. I love problem-solving and configuring creative solutions and this curiosity has allowed me to dabble in various areas of brand and content strategies: from concept creation, copywriting, video editing and production to performance marketing and social media management.

I also maintain an active arts practice as a writer and filmmaker. With experience across all stages of film production, I have worked on five short films. My undergraduate thesis film, TOHFA, a fictional short, which I wrote, directed, produced, and designed sound for, has screened at various film festivals. It is now available to watch on YouTube.

My experimental work has been screened at COP28 Dubai and with the Lahore Biennale Foundation. I am currently developing a research-led art practice with the Elements Research Kitchen at NYUAD, exploring alternative ways of mapping Karachi’s water bodies beyond traditional cartographies.

I graduated from New York University Abu Dhabi with a Bachelor’s in Film and New Media (honor’s scholar), where I also studied Literature and Creative Writing.

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Language

English
Fluent
Urdu
Advanced

Work Experience

Strategy and Copy Lead at Back Space Pakistan
February 28, 2025 - February 28, 2025
Wrote and edited copy across diverse formats (social media, newsletters, websites, podcasts, video interview titles, SEO blogs, microcopy, campaign assets); adapted messaging for multiple brands and sectors; designed and executed content strategies and activations driving community engagement and growth; led UX and product copywriting for five websites; developed donation campaigns for local nonprofits; produced scripts for short-form videos and social media content; led a team of editors and contributors; managed workshops under Backspace Labs.
Senior Opinion Editor at The Gazelle
May 31, 2023 - May 31, 2023
Assisted lead producer with logistics for sponsorships and advertising; drafted pre-event press releases and promotional material; developed 10+ residency study guides and community activations to maximize educational outreach; rebranded social media strategy for student-centered events such as Artist Talks and Arts Chat.
Producing Intern at NYU Abu Dhabi Arts Center
August 1, 2023 - August 1, 2023
Developed hypotheses for cross-disciplinary research to inform a research-based art installation; conducted interdisciplinary research from literary archives, eco-pedagogical theory, and urban planning data; collected and analyzed historical and contemporary cartographies of Karachi for comparative analysis.
Artist-Researcher at NYU Abu Dhabi Research Kitchen
December 1, 2024 - November 18, 2025
Interdisciplinary artist-researcher applying Adobe Creative Suite, Davinci Resolve, Final Cut Pro, Maya, and other tools to experimental art installations; collected and organized archival data and sources for comparative analysis; conducted research across literary, ecological, and socio-economic perspectives to inform installations.

Education

Bachelor of Arts in Film and New Media with a minor in Creative Writing at New York University Abu Dhabi
August 1, 2020 - May 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Professional Services, Software & Internet
    paper Explainer 2D Animation Videos | Healthcare

    I wrote, creative-directed, and animated a series of videos tracing key breakthroughs in medical history, such as the eradication of smallpox, and the germ theory of disease. The series positioned Novacare Hospital as a modern institution inheriting a global legacy of healthcare innovation, connecting its vision for the future with the historic milestones that shaped modern medicine.

    Also worked on an animated explainer video for ‘Medical Tourism’, a key component of Novacare’s future vision for healthcare in Pakistan.

    Learn more: ibadhassan.works/client/novacare