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Strategic marketing leader with a decade of experience transforming business objectives into measurable digital growth. Expert in architecting full-funnel strategies that integrate content, social, email, and paid media to drive revenue, market share, and audience loyalty. Proven success building scalable marketing systems for global clients in sustainable tech, insurance, e-commerce, and travel.…Strategic marketing leader with a decade of experience transforming business objectives into measurable digital growth. Expert in architecting full-funnel strategies that integrate content, social, email, and paid media to drive revenue, market share, and audience loyalty. Proven success building scalable marketing systems for global clients in sustainable tech, insurance, e-commerce, and travel.

Saloua Ibaline

Marketing Strategist, Brand Strategist, Growth Marketer, +3

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Strategic marketing leader with a decade of experience transforming business objectives into measurable digital growth. Expert in architecting full-funnel strategies that integrate content, social, email, and paid media to drive revenue, market share, and audience loyalty. Proven success building scalable marketing systems for global clients in sustainable tech, insurance, e-commerce, and travel.…Strategic marketing leader with a decade of experience transforming business objectives into measurable digital growth. Expert in architecting full-funnel strategies that integrate content, social, email, and paid media to drive revenue, market share, and audience loyalty. Proven success building scalable marketing systems for global clients in sustainable tech, insurance, e-commerce, and travel.

Available to hire

Strategic marketing leader with a decade of experience transforming business objectives into measurable digital growth. Expert in architecting full-funnel strategies that integrate content, social, email, and paid media to drive revenue, market share, and audience loyalty.

Proven success building scalable marketing systems for global clients in sustainable tech, insurance, e-commerce, and travel.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Arabic

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Marketing Strategist at Ibaline Media

January 1, 2017 - Present

Led the development of full-funnel digital growth strategies integrating content, social, email, and paid media for global clients; built scalable marketing systems in insurance, sustainable tech, e-commerce, and travel; launched client social channels and grew engaged communities; improved lead quality and revenue.

Marketing Strategy Consultant at Senior Health Agent Hub & Axia Senior Advisors

January 1, 2023 - Present

Developed and executed marketing strategy for Medicare insurance enrollment, creating compliant content systems and lead-generation funnels that consistently met acquisition targets.

Digital Marketing Partner at STN - Sustainable Travel & Transportation Network

January 1, 2022 - December 31, 2024

Developed and executed a content strategy (blogs, LinkedIn, newsletters) educating industry professionals and positioning the brand as a central connector, driving brand visibility and community growth.

Account Strategist at TeleTech for Google

January 1, 2016 - December 31, 2017

Strategized and optimized a $3.14M Google Ads portfolio for agency partners, exceeding quarterly sales targets by 109.8% through advanced campaign structuring and performance analysis.