My journey into the creative world began with a degree in International Business Administration at the University of New Brunswick. Realizing marketing wasn’t my calling, I pivoted to concept and art direction at Miami Ad School in Hamburg—a decision that shaped my career. I gained great experience interning in Berlin at Chimney, where I gained my skills in storytelling and visuals, followed by stints in Prague at Y&R and Stockholm with Le Bureau, McCANN, and Saatchi & Saatchi, where I embraced the beauty of Scandinavian design. I eventually returned to Hamburg to launch my career as a Creative Art Director at Jung von Matt / SAGA, crafting emotional, award-winning advertising films and campaigns. As an AI-Powered Creative, I now combine storytelling with tools like Runway and MidJourney, having even created Germany’s first AI ad. Exploring how AI elevates visuals has become a key part of my work.
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