I'm a seasoned Product Designer working at the intersection of strategy, design, and technology — where human-centred thinking meets AI-enabled execution. Great design transforms how people interact with technology, shapes brand perception, and drives measurable outcomes for both users and businesses. What defines my practice is how I get there — integrating AI-powered tools across the entire design lifecycle, from research synthesis and ideation through to design system governance and front-end quality assurance. My workflow spans Figma, Claude, and Cursor. Not to replace creative thinking, but to compress the low-value work to seam focus on can what actually moves the needle—faster discovery cycles, tighter design-to-dev handoffs, and a design function that actively QAs front-end output against the design system, freeing developers to focus on feature logic rather than implementation detail. I'm motivated by learning, mentoring, and building cross-functional capability—bridging design, development, business, and users through data insights, AI-driven tools, and a consistent bias toward impact.

Icarus Lima

PRO

I'm a seasoned Product Designer working at the intersection of strategy, design, and technology — where human-centred thinking meets AI-enabled execution. Great design transforms how people interact with technology, shapes brand perception, and drives measurable outcomes for both users and businesses. What defines my practice is how I get there — integrating AI-powered tools across the entire design lifecycle, from research synthesis and ideation through to design system governance and front-end quality assurance. My workflow spans Figma, Claude, and Cursor. Not to replace creative thinking, but to compress the low-value work to seam focus on can what actually moves the needle—faster discovery cycles, tighter design-to-dev handoffs, and a design function that actively QAs front-end output against the design system, freeing developers to focus on feature logic rather than implementation detail. I'm motivated by learning, mentoring, and building cross-functional capability—bridging design, development, business, and users through data insights, AI-driven tools, and a consistent bias toward impact.

Available to hire

I’m a seasoned Product Designer working at the intersection of strategy, design, and technology — where human-centred thinking meets AI-enabled execution. Great design transforms how people interact with technology, shapes brand perception, and drives measurable outcomes for both users and businesses. What defines my practice is how I get there — integrating AI-powered tools across the entire design lifecycle, from research synthesis and ideation through to design system governance and front-end quality assurance.

My workflow spans Figma, Claude, and Cursor. Not to replace creative thinking, but to compress the low-value work to seam focus on can what actually moves the needle—faster discovery cycles, tighter design-to-dev handoffs, and a design function that actively QAs front-end output against the design system, freeing developers to focus on feature logic rather than implementation detail. I’m motivated by learning, mentoring, and building cross-functional capability—bridging design, development, business, and users through data insights, AI-driven tools, and a consistent bias toward impact.

See more

Work Experience

Senior UXD at Shippit
September 1, 2024 - Present
As a Senior UX/UI Designer at Shippit, I collaborate with Product Managers and Engineers to deliver user-centred logistics solutions across the full design lifecycle—from research synthesis and ideation through to high-fidelity prototyping and front-end quality assurance.
Senior UXD at 4mation
March 1, 2024 - September 1, 2024
As a UX/UI designer, I played a key role in crafting intuitive and engaging user experiences for various clients.
Contractor of UXD at Hello Molly
June 1, 2023 - December 1, 2023
Six months contract focused on improving the UX using data strategically to help the business understand user behavior.
Lead of UXD at Oovvuu
July 1, 2021 - June 1, 2023
Working strategically in collaboration with the tech and executive teams to improve the Oovvuu platform.
Lead of UXD at Siteminder
February 1, 2021 - July 1, 2021
I led a team of designers in cross-functional teams to improve user experience by using data.
Head of UXD at Rockmelon
May 1, 2018 - July 1, 2020
I designed, managed and helped build a platform to empower parents and therapists of children with autism spectrum and learning disabilities.
Head of UXD at The ICONIC
March 1, 2016 - June 1, 2018
Responsible for unique end-user touch points throughout the platform while focusing on improving UX.
Lead of UXD at Skyfii
July 1, 2015 - May 1, 2016
Responsible for delivering a leading analytics platform to help businesses gather better intelligence.
Senior UXD at News Corp
November 1, 2014 - July 1, 2015
Focused on design content and user experience for the News Corp mastheads digital edition.
Lead of UXD at Tigerspike
March 1, 2008 - November 1, 2014
Ensured a high standard of quality and fidelity throughout design and development of each project.
Lead UXD at SITEMINDER
February 1, 2021 - July 1, 2021
I led a team of designers in cross-functional teams, each focused on unique user touchpoints across both customer-facing and internal products. Our goal was to improve user experience by using data to enhance understanding of the travel industry and consumer behavior, ultimately providing hoteliers and guests with a seamless experience.
Lead of UXD at PANTHERA PROPERTY GROUP
September 1, 2020 - February 1, 2021
Designed a platform for Food & Beverage and CPG sectors, enabling shoppers and merchants across regional NSW shopping centres to trade online during COVID-19 — featuring multi-merchant checkout, fulfilment hubs, and booking services.
Lead UXD at SKYFII
July 1, 2015 - May 1, 2016
I was responsible for delivering a leading analytics platform to help businesses better intelligence about their business and users. Design the brand identity and define the user experience for the Skyfii bricks and mortar retailers.
Lead UXD at TIGERSPIKE
March 1, 2008 - November 1, 2014
My role was to ensure a high standard of quality and fidelity throughout the design and development of each project. Working with design teams and clients and reporting to the Creative Director, I was encouraged to oversee all areas of design and production, from workflow, creative management, client presentation and technical implementation.

Education

Bachelor of Multimedia Design (Vis Comm) at University of Central Queensland
January 1, 2001 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Consumer Goods, Education