Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Ida Carlsson, a results-driven content and SEO specialist with five years of experience helping SaaS companies and marketing agencies grow through strategic content. I excel at building content strategies, optimizing for search, and measuring impact with clear KPIs. I love turning data into actionable plans that drive acquisition, retention, and customer success. I’m proficient with tools like HubSpot, WordPress, Google Analytics, Ahrefs, SEMrush, Surfer SEO, and Jasper, and I align content strategy with product marketing and customer success goals. I plan and oversee scalable link-building programs, ensure content meets brand voice standards, and continuously optimize entire production lifecycles for maximum visibility and engagement.…Hi, I’m Ida Carlsson, a results-driven content and SEO specialist with five years of experience helping SaaS companies and marketing agencies grow through strategic content. I excel at building content strategies, optimizing for search, and measuring impact with clear KPIs. I love turning data into actionable plans that drive acquisition, retention, and customer success. I’m proficient with tools like HubSpot, WordPress, Google Analytics, Ahrefs, SEMrush, Surfer SEO, and Jasper, and I align content strategy with product marketing and customer success goals. I plan and oversee scalable link-building programs, ensure content meets brand voice standards, and continuously optimize entire production lifecycles for maximum visibility and engagement.

Ida Carlsson

Content Creator, Content Designer, Marketing Strategist, +2





Hi, I’m Ida Carlsson, a results-driven content and SEO specialist with five years of experience helping SaaS companies and marketing agencies grow through strategic content. I excel at building content strategies, optimizing for search, and measuring impact with clear KPIs. I love turning data into actionable plans that drive acquisition, retention, and customer success. I’m proficient with tools like HubSpot, WordPress, Google Analytics, Ahrefs, SEMrush, Surfer SEO, and Jasper, and I align content strategy with product marketing and customer success goals. I plan and oversee scalable link-building programs, ensure content meets brand voice standards, and continuously optimize entire production lifecycles for maximum visibility and engagement.…Hi, I’m Ida Carlsson, a results-driven content and SEO specialist with five years of experience helping SaaS companies and marketing agencies grow through strategic content. I excel at building content strategies, optimizing for search, and measuring impact with clear KPIs. I love turning data into actionable plans that drive acquisition, retention, and customer success. I’m proficient with tools like HubSpot, WordPress, Google Analytics, Ahrefs, SEMrush, Surfer SEO, and Jasper, and I align content strategy with product marketing and customer success goals. I plan and oversee scalable link-building programs, ensure content meets brand voice standards, and continuously optimize entire production lifecycles for maximum visibility and engagement.

Available to hire

Hi, I’m Ida Carlsson, a results-driven content and SEO specialist with five years of experience helping SaaS companies and marketing agencies grow through strategic content. I excel at building content strategies, optimizing for search, and measuring impact with clear KPIs. I love turning data into actionable plans that drive acquisition, retention, and customer success.
I’m proficient with tools like HubSpot, WordPress, Google Analytics, Ahrefs, SEMrush, Surfer SEO, and Jasper, and I align content strategy with product marketing and customer success goals. I plan and oversee scalable link-building programs, ensure content meets brand voice standards, and continuously optimize entire production lifecycles for maximum visibility and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Swedish

Fluent

English

Advanced

Norwegian

Intermediate

Danish

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Project and Content Marketing Specialist at byrd GmbH

January 1, 2022 - January 1, 2023

Developed and managed multi-channel content strategies focusing on user acquisition, retention, and product education. Created blog articles, landing pages, and case studies aligned with SEO best practices and brand voice. Collaborated with product marketing, design, and sales teams to craft targeted messaging that supported product launches. Monitored content performance using Google Analytics, HubSpot, and SEMrush to refine strategy and optimize engagement.

SEO Analyst at Freelance Contractor

January 1, 2020 - January 1, 2022

Conducted in-depth keyword research, site audits, and competitive analysis to inform SEO strategies for SaaS websites and digital campaigns. Optimized on-page elements (titles, meta descriptions, headers, internal linking) and recommended technical improvements to enhance crawlability and site performance. Collaborated with content, development, and marketing teams to align SEO efforts with business goals. Monitored rankings, traffic, and conversions using Google Analytics, Google Search Console, and SEMrush.

Translator/Content Specialist at Freelance

January 1, 2015 - January 1, 2022

Provided high-quality translations from Swedish to English across medical, academic, technical/financial, sports and beauty topics. Adhered to deadlines and formatting guidelines; maintained client confidentiality.

Technical SEO and Marketing Specialist at Freelance Contractor

January 1, 2023 - Present

As a Technical SEO and Marketing Specialist for agencies, I lead comprehensive SEO and content optimization. Build SEO backlogs, site architecture, schema, internal linking, AI SEO, and conducting in-depth keyword/intention analysis to inform content production. Plan and oversee scalable link-building programs. Track KPIs (traffic, rankings, conversions) and provide data-driven recommendations. Integrate SEO key terms into the content production lifecycle and ensure adherence to SEO best practices and quality standards to maximize search visibility and user engagement.