Ida Carlsson

As a Technical SEO and Marketing Specialist for agencies, I lead comprehensive SEO and content optimization. Build SEO backlogs, site architecture, schema, internal linking, AI SEO, and conducting in-depth keyword/intention analysis to inform content production. Plan and oversee scalable link-building programs. Track KPIs (traffic, rankings, conversions) and provide data-driven recommendations. Integrate SEO key terms into the content production lifecycle and ensure adherence to SEO best practices and quality standards to maximize search visibility and user engagement.

Developed and managed multi-channel content strategies focusing on user acquisition, retention, and product education. Created blog articles, landing pages, and case studies aligned with SEO best practices and brand voice. Collaborated with product marketing, design, and sales teams to craft targeted messaging that supported product launches. Monitored content performance using Google Analytics, HubSpot, and SEMrush to refine strategy and optimize engagement.

Conducted in-depth keyword research, site audits, and competitive analysis to inform SEO strategies for SaaS websites and digital campaigns. Optimized on-page elements (titles, meta descriptions, headers, internal linking) and recommended technical improvements to enhance crawlability and site performance. Collaborated with content, development, and marketing teams to align SEO efforts with business goals. Monitored rankings, traffic, and conversions using Google Analytics, Google Search Console, and SEMrush.