Creative Lead (SGMY) at SharkNinja APAC / SharkNinja Singapore Pte. Ltd.

Spearheaded the creative execution across digital, print, and out-of-home (OOH) formats, ensuring consistent brand application across online and offline retail in Singapore and Malaysia. Collaborated with e-commerce, marketing, and offline sales to adapt assets for Amazon, Lazada, and Shopee, and supported tactical campaigns across physical retail touchpoints. Developed Above The Fold (ATF) and Below The Fold (BTF) marketplace assets for new product launches to create seamless desktop and mobile experiences that reflect key USPs and drive conversions. Led seasonal campaigns (Chinese New Year, Valentine’s Day, Hari Raya) from ideation to final execution. Refined internal creative processes, established design templates, implemented task trackers, and consolidated asset workflows to shorten approvals. Ensured branding guidelines compliance through hands-on colour proofing and mock-up reviews with print vendors and production partners.

Senior Designer, Manager, Visa Design Studios (APAC) at Visa Worldwide Pte. Ltd.

Worked within the in-house APAC Consumer Marketing & Design Studio team to develop cross-market toolkits and visual narratives for global IPs including FIFA World Cup, FIFA Women’s World Cup, Paris Olympics, and Red Bull. Delivered creative across 20+ campaigns, increasing brand presence and user engagement. Led co-marketing efforts with partners (e.g., UOB, IHG, Cash App), executing regional activations and toolkit development across digital, retail, OOH, and POS channels while maintaining brand consistency and meeting 100% of deadlines. Collaborated with internal stakeholders and global agencies to align messaging and design intent, crafting user-centric visual storytelling. Localised global campaigns across multiple APAC markets with regional language and format adaptations while ensuring brand consistency.

Senior Digital Designer/Art Director at Spoon Creatives Pte. Ltd.

Led the creative strategy, art direction, and execution of 40+ campaigns for clients including Frasers Property, UOL Malls, and Lend Lease. Achieved a 25% increase in social media followers and a 35% uplift in online transactions (app and website). Managed and mentored a remote creative team, overseeing project workflows, quality control, and cross-functional collaboration with marketing and accounts. Developed UI/UX improvements for retail apps/websites, rebranded client assets, and implemented content marketing strategies that improved brand recall by 15%.

Senior Multimedia Designer at Pernod Ricard (APAC) - Pernod Ricard Singapore Pte. Ltd.

Set up and managed e-commerce stores on Shopify, Lazada, and Shopee, including website management and basic coding (Liquid/HTML), contributing to a reported 60% increase in e-commerce sales within a year. Directed and produced content creation including photography, videography, and livestream production to strengthen brand storytelling for Martell, Chivas, and other portfolio brands. Collaborated with marketing, sales, PR, finance, and logistics teams to deliver digital and experiential campaigns across APAC, streamlining workflows and maintaining brand consistency across channels.

Creative Designer at Singapore Telecommunications Limited

Delivered design solutions for internal and external campaigns, supporting brand storytelling and enhancing marketing materials; collaborated with cross-functional teams to maintain brand standards and deliver on time.