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I am a seasoned creative professional with over 11 years of experience spanning branding, consumer marketing, and e-commerce. In my current role with SharkNinja APAC, I lead creative across digital, print, and out-of-home channels, ensuring consistent brand application across online and offline retail in Singapore and Malaysia. I collaborate with cross-functional teams—e-commerce, marketing, and offline sales—to adapt assets for Amazon, Lazada, and Shopee and support tactical campaigns at physical retail points. I’ve helped launch new products with compelling Above The Fold (ATF) and Below The Fold (BTF) assets to drive conversions, and I lead seasonal campaigns from ideation to execution. I’m passionate about visual storytelling and user-centric design, with a strong command of photography, videography, and the Adobe Creative Suite. I’ve refined internal processes, established design templates, and streamlined asset workflows to shorten approvals and maintain SharkNinja’s premium visuals. I’m a collaborative team player with strong communication skills, focused on brand consistency, performance through design, and cross-channel storytelling that elevates brand recall and conversion.…I am a seasoned creative professional with over 11 years of experience spanning branding, consumer marketing, and e-commerce. In my current role with SharkNinja APAC, I lead creative across digital, print, and out-of-home channels, ensuring consistent brand application across online and offline retail in Singapore and Malaysia. I collaborate with cross-functional teams—e-commerce, marketing, and offline sales—to adapt assets for Amazon, Lazada, and Shopee and support tactical campaigns at physical retail points. I’ve helped launch new products with compelling Above The Fold (ATF) and Below The Fold (BTF) assets to drive conversions, and I lead seasonal campaigns from ideation to execution. I’m passionate about visual storytelling and user-centric design, with a strong command of photography, videography, and the Adobe Creative Suite. I’ve refined internal processes, established design templates, and streamlined asset workflows to shorten approvals and maintain SharkNinja’s premium visuals. I’m a collaborative team player with strong communication skills, focused on brand consistency, performance through design, and cross-channel storytelling that elevates brand recall and conversion.

Idham Ali

PRO

Creative Director, Art Director, Brand Designer, +7

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I am a seasoned creative professional with over 11 years of experience spanning branding, consumer marketing, and e-commerce. In my current role with SharkNinja APAC, I lead creative across digital, print, and out-of-home channels, ensuring consistent brand application across online and offline retail in Singapore and Malaysia. I collaborate with cross-functional teams—e-commerce, marketing, and offline sales—to adapt assets for Amazon, Lazada, and Shopee and support tactical campaigns at physical retail points. I’ve helped launch new products with compelling Above The Fold (ATF) and Below The Fold (BTF) assets to drive conversions, and I lead seasonal campaigns from ideation to execution. I’m passionate about visual storytelling and user-centric design, with a strong command of photography, videography, and the Adobe Creative Suite. I’ve refined internal processes, established design templates, and streamlined asset workflows to shorten approvals and maintain SharkNinja’s premium visuals. I’m a collaborative team player with strong communication skills, focused on brand consistency, performance through design, and cross-channel storytelling that elevates brand recall and conversion.…I am a seasoned creative professional with over 11 years of experience spanning branding, consumer marketing, and e-commerce. In my current role with SharkNinja APAC, I lead creative across digital, print, and out-of-home channels, ensuring consistent brand application across online and offline retail in Singapore and Malaysia. I collaborate with cross-functional teams—e-commerce, marketing, and offline sales—to adapt assets for Amazon, Lazada, and Shopee and support tactical campaigns at physical retail points. I’ve helped launch new products with compelling Above The Fold (ATF) and Below The Fold (BTF) assets to drive conversions, and I lead seasonal campaigns from ideation to execution. I’m passionate about visual storytelling and user-centric design, with a strong command of photography, videography, and the Adobe Creative Suite. I’ve refined internal processes, established design templates, and streamlined asset workflows to shorten approvals and maintain SharkNinja’s premium visuals. I’m a collaborative team player with strong communication skills, focused on brand consistency, performance through design, and cross-channel storytelling that elevates brand recall and conversion.

Available to hire

Singapore, Singapore

I am a seasoned creative professional with over 11 years of experience spanning branding, consumer marketing, and e-commerce. In my current role with SharkNinja APAC, I lead creative across digital, print, and out-of-home channels, ensuring consistent brand application across online and offline retail in Singapore and Malaysia. I collaborate with cross-functional teams—e-commerce, marketing, and offline sales—to adapt assets for Amazon, Lazada, and Shopee and support tactical campaigns at physical retail points. I’ve helped launch new products with compelling Above The Fold (ATF) and Below The Fold (BTF) assets to drive conversions, and I lead seasonal campaigns from ideation to execution.

I’m passionate about visual storytelling and user-centric design, with a strong command of photography, videography, and the Adobe Creative Suite. I’ve refined internal processes, established design templates, and streamlined asset workflows to shorten approvals and maintain SharkNinja’s premium visuals. I’m a collaborative team player with strong communication skills, focused on brand consistency, performance through design, and cross-channel storytelling that elevates brand recall and conversion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Lead (SGMY) at SharkNinja Singapore Pte. Ltd.

December 1, 2024 - Present

Current role: spearheading creative execution across large-format prints, in-store POS, digital assets, and OOH, ensuring consistent brand application across online and offline retail in Singapore and Malaysia. Collaborates with e-commerce, marketing, and offline sales to adapt assets for Amazon, Lazada, and Shopee, while supporting tactical campaigns at physical retail points. Leads product launch assets (ATF/BTF) for marketplace experiences and drives seasonal campaigns (Chinese New Year, Valentine’s Day, Hari Raya) from ideation to final execution. Reframes internal creative processes, establishes design templates, implements asset workflows, and conducts color-proofing with print vendors to uphold SharkNinja’s premium visuals.

Creative Lead (SGMY) at SharkNinja APAC / SharkNinja Singapore Pte. Ltd.

December 1, 2024 - Present

Spearheaded the creative execution across digital, print, and out-of-home (OOH) formats, ensuring consistent brand application across online and offline retail in Singapore and Malaysia. Collaborated with e-commerce, marketing, and offline sales to adapt assets for Amazon, Lazada, and Shopee, and supported tactical campaigns across physical retail touchpoints. Developed Above The Fold (ATF) and Below The Fold (BTF) marketplace assets for new product launches to create seamless desktop and mobile experiences that reflect key USPs and drive conversions. Led seasonal campaigns (Chinese New Year, Valentine’s Day, Hari Raya) from ideation to final execution. Refined internal creative processes, established design templates, implemented task trackers, and consolidated asset workflows to shorten approvals. Ensured branding guidelines compliance through hands-on colour proofing and mock-up reviews with print vendors and production partners.

Senior Designer, Manager at Visa Worldwide Pte. Ltd. (Visa Design Studios APAC)

April 1, 2023 - August 31, 2024

Led the creative strategy, art direction, and execution of 40+ campaigns for clients including Frasers Property, UOL Malls, and Lend Lease, achieving a 25% increase in social media followers and a 35% boost in online transactions. Managed and mentored a remote creative team, overseeing project workflows and cross-functional collaboration with marketing and accounts. Developed UI/UX improvements for retail apps and websites, rebranded client assets, and implemented content marketing strategies that improved brand recall by 15%.

Senior Designer, Manager at Visa Design Studios (APAC), Visa Worldwide Pte. Ltd.

April 1, 2023 - August 31, 2024

Worked within the APAC Brand Experience & Design team to develop cross-market toolkits and visual narratives for global IPs such as FIFA World Cup, FIFA Women’s World Cup, Paris Olympics, and Red Bull. Delivered creative across 20+ campaigns, increasing brand presence by 30% and user engagement by 33%. Led co-marketing efforts with partners including UOB, IHG, Cash App, and others, executing regional activations, always-on marketing, and toolkit development across digital, retail, OOH, and POS channels. Maintained full brand consistency and met 100% of project deadlines. Collaborated with internal stakeholders and global agencies to align messaging and design intent, crafting user-centric visual storytelling and asset localisation to APAC markets.

Senior Digital Designer/Art Director at Spoon Creatives Pte. Ltd.

November 1, 2020 - February 28, 2023

Led the creative strategy, art direction, and execution of 40+ campaigns for clients including Frasers Property, UOL Malls, and Lend Lease. Achieved a 25% increase in social media followers and a 35% uplift in online transactions (app and website). Managed and mentored a remote creative team, overseeing project workflows, quality control, and cross-functional collaboration with marketing and accounts. Developed UI/UX improvements for retail apps/websites, rebranded client assets, and implemented content marketing strategies that improved brand recall by 15%.

Senior Multimedia Designer at Pernod Ricard Singapore Pte. Ltd.

July 1, 2018 - November 1, 2020

Set up and managed e-commerce stores on Shopify, Lazada, and Shopee, driving a 60% increase in e-commerce sales within a year; developed basic coding on Liquid/HTML. Directed and produced photography, videography, and livestream content to enhance brand storytelling for Martell, Chivas, and other portfolio brands. Collaborated with marketing, sales, PR, finance, and logistics to deliver digital and experiential campaigns across APAC, streamlining workflows and maintaining brand consistency across channels.

Creative Designer at Singapore Telecommunications Limited

December 1, 2017 - May 31, 2018

Delivered design solutions for internal and external campaigns, supporting brand storytelling and enhancing marketing materials; collaborated with cross-functional teams to maintain brand standards and deliver on time.

Media Content Developer at Kydon Learning Systems Institute

November 1, 2015 - November 1, 2017

Created multimedia content and educational materials, supporting digital campaigns and learning initiatives; contributed to visual storytelling and production workflows.