I’m an Art Director / Graphic Designer working at the intersection of high-end aesthetics and strategic thinking. I help brands solve complex challenges by turning ideas into clear, refined visual identities—where every decision has a purpose. I approach each project holistically, keeping the big picture in focus while making sure every detail is carefully considered. Whether it’s a single package or a full brand system, the goal is to create work that feels cohesive, intentional, and built to last. Influenced by Scandinavian and Japanese design principles, my work leans toward quiet, confident aesthetics rather than trends. With over a decade of experience in graphic and packaging design, I bring both strategic clarity and a sharp eye for execution. In the end, I create visuals that are not just beautiful, but thoughtfully planned—designed to communicate clearly and hold their value over time.

Ieva Zariņa

I’m an Art Director / Graphic Designer working at the intersection of high-end aesthetics and strategic thinking. I help brands solve complex challenges by turning ideas into clear, refined visual identities—where every decision has a purpose. I approach each project holistically, keeping the big picture in focus while making sure every detail is carefully considered. Whether it’s a single package or a full brand system, the goal is to create work that feels cohesive, intentional, and built to last. Influenced by Scandinavian and Japanese design principles, my work leans toward quiet, confident aesthetics rather than trends. With over a decade of experience in graphic and packaging design, I bring both strategic clarity and a sharp eye for execution. In the end, I create visuals that are not just beautiful, but thoughtfully planned—designed to communicate clearly and hold their value over time.

Available to hire

I’m an Art Director / Graphic Designer working at the intersection of high-end aesthetics and strategic thinking. I help brands solve complex challenges by turning ideas into clear, refined visual identities—where every decision has a purpose.

I approach each project holistically, keeping the big picture in focus while making sure every detail is carefully considered. Whether it’s a single package or a full brand system, the goal is to create work that feels cohesive, intentional, and built to last. Influenced by Scandinavian and Japanese design principles, my work leans toward quiet, confident aesthetics rather than trends. With over a decade of experience in graphic and packaging design, I bring both strategic clarity and a sharp eye for execution. In the end, I create visuals that are not just beautiful, but thoughtfully planned—designed to communicate clearly and hold their value over time.

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Language

English
Advanced
Latvian
Fluent

Work Experience

Founder / Creative Director at LULA Nursing Wear
January 1, 2024 - Present
Leading end-to-end brand production from concept to shipment via EU manufacturers. Developing a frictionless Shopify ecosystem. Executing all brand touchpoints, including design, photography, and packaging. Overseeing the 'engine room'—finances, inventory, and customer service.
Senior Graphic Designer at Laboratoire Sintyl SA
August 1, 2023 - December 1, 2023
Art Direction and Brand Identity; photoshoots and visual content; packaging redesign; website design and development; exhibition design; graphic design and marketing materials.
Senior Graphic Designer at MADARA Cosmetics, AS
September 1, 2013 - June 1, 2023
Award-winning organic skincare and makeup. Art Direction; Packaging Design; Advertising Design; Print Design; Photo Styling; Still Photography; Photo Retouching; Web Design; Visual Merchandising.

Education

Bachelor of Science - BS in Web Page, Digital/Multimedia and Information Resources Design at Baltic International Academy
January 1, 2009 - December 1, 2013

Qualifications

Skin Retouching Courses by Julia Sinka
January 11, 2030 - April 8, 2026

Industry Experience

Consumer Goods, Healthcare, Retail, Manufacturing, Media & Entertainment