Gilded Luxe Brand Identity & Visual Assets for Scent by Ella

This project involved the creation of a comprehensive visual identity and marketing asset pack for the artisanal fragrance brand, Scent by Ella.
The objective was to transform the brand’s presentation from standard home fragrance to a high-end, executive aesthetic.
Using a rich palette of polished gold, brushed champagne brass, and deep royal purple, the identity immediately signals luxury, precision, and longevity

We engineered a cohesive set of assets, including the 3D Gilded Product Showcase featured here, which blends clean product rendering with tactile, flowing gold silk.
We unified the multi-channel messaging by integrating the physical product line (the distinct small, medium, and large perfume bottles) with the diverse service offerings—including complex categories like “Aesthetics” and “Home Decor”—ensuring visual clarity and a repeatable visual architecture.
The resulting design template and visual system have positioned Scent by Ella as a top-tier luxury brand, increasing customer confidence and driving direct order conversions via digital platforms