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Hi, I’m Ifeoma Okonkwo. I’m a digital marketing professional with 10+ years of experience driving content strategy, social media management, email marketing, and multi-channel campaigns across financial services, logistics, media, and digital platforms. I’ve helped brands grow by turning data into compelling storytelling, building structured content calendars, and delivering engagement that generates qualified leads. I excel at collaborating cross-functionally with design, SEO, sales, and operations to deliver cohesive brand experiences. My editorial background includes CMS platforms (WordPress, AEM), performance analytics (Google Analytics, Power BI), and AI-powered content tools. I’m currently completing a Digital Health certificate at Mohawk College to blend health tech with digital marketing capabilities.…Hi, I’m Ifeoma Okonkwo. I’m a digital marketing professional with 10+ years of experience driving content strategy, social media management, email marketing, and multi-channel campaigns across financial services, logistics, media, and digital platforms. I’ve helped brands grow by turning data into compelling storytelling, building structured content calendars, and delivering engagement that generates qualified leads. I excel at collaborating cross-functionally with design, SEO, sales, and operations to deliver cohesive brand experiences. My editorial background includes CMS platforms (WordPress, AEM), performance analytics (Google Analytics, Power BI), and AI-powered content tools. I’m currently completing a Digital Health certificate at Mohawk College to blend health tech with digital marketing capabilities.

Ifeoma Okonkwo

Digital Marketer, Web Designer, Content Strategist, +1

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Hi, I’m Ifeoma Okonkwo. I’m a digital marketing professional with 10+ years of experience driving content strategy, social media management, email marketing, and multi-channel campaigns across financial services, logistics, media, and digital platforms. I’ve helped brands grow by turning data into compelling storytelling, building structured content calendars, and delivering engagement that generates qualified leads. I excel at collaborating cross-functionally with design, SEO, sales, and operations to deliver cohesive brand experiences. My editorial background includes CMS platforms (WordPress, AEM), performance analytics (Google Analytics, Power BI), and AI-powered content tools. I’m currently completing a Digital Health certificate at Mohawk College to blend health tech with digital marketing capabilities.…Hi, I’m Ifeoma Okonkwo. I’m a digital marketing professional with 10+ years of experience driving content strategy, social media management, email marketing, and multi-channel campaigns across financial services, logistics, media, and digital platforms. I’ve helped brands grow by turning data into compelling storytelling, building structured content calendars, and delivering engagement that generates qualified leads. I excel at collaborating cross-functionally with design, SEO, sales, and operations to deliver cohesive brand experiences. My editorial background includes CMS platforms (WordPress, AEM), performance analytics (Google Analytics, Power BI), and AI-powered content tools. I’m currently completing a Digital Health certificate at Mohawk College to blend health tech with digital marketing capabilities.

Available to hire

Hi, I’m Ifeoma Okonkwo. I’m a digital marketing professional with 10+ years of experience driving content strategy, social media management, email marketing, and multi-channel campaigns across financial services, logistics, media, and digital platforms. I’ve helped brands grow by turning data into compelling storytelling, building structured content calendars, and delivering engagement that generates qualified leads.

I excel at collaborating cross-functionally with design, SEO, sales, and operations to deliver cohesive brand experiences. My editorial background includes CMS platforms (WordPress, AEM), performance analytics (Google Analytics, Power BI), and AI-powered content tools. I’m currently completing a Digital Health certificate at Mohawk College to blend health tech with digital marketing capabilities.

Skills

Copywriting

Email Marketing

Experience Level

Copywriting

Expert

Email Marketing

Expert

Language

Work Experience

Digital Strategy Consultant at Riipen Project – Simple Energy Solutions

February 1, 2026 - Present

Lead end-to-end website transformation initiative to modernize digital presence, improve user experience, and strengthen brand storytelling across all public-facing digital touchpoints. Conduct content audits and restructure messaging for clarity, accessibility, and alignment with WCAG plain-language standards. Collaborate with executive leadership, UX designers, and developers to define value proposition, information architecture, and content governance aligned with strategic business objectives. Develop structured editorial workflows including copy decks, stakeholder walkthroughs, and version control to ensure timely, high-quality content delivery. Apply SEO and analytics insights to guide content optimization, improve organic discovery, and drive digital performance improvements.

Web Content Manager – Digital Content & Editorial Strategy at Freelance

January 1, 2025 - Present

Create, edit, and optimize digital content for public-facing websites and platforms, maintaining brand consistency and editorial quality across all channels. Plan and execute content calendars aligned with client objectives, ensuring consistent publishing cadence and audience engagement growth. Apply inclusive writing and plain-language principles aligned with WCAG accessibility standards to improve user comprehension and trust. Review CMS page builds to ensure structured layout, content accuracy, and responsive design alignment. Manage stakeholder feedback cycles, content walkthroughs, and version control across editorial updates. Collaborate with UX designers and visual designers to ensure content aligns with design systems and supports conversion goals.

Digital Marketing Manager at STS Worldwide Shipping

March 1, 2021 - November 1, 2022

Led digital content strategy across website, social media, and email campaign channels, driving a 40% increase in shipment volume within the first year through targeted acquisition and engagement campaigns. Developed and executed multi-channel content calendars, coordinating publishing across social, email, blog, and website to ensure consistent brand messaging. Created and managed email marketing campaigns that nurtured leads, re-engaged past prospects, and supported customer loyalty efforts with consistent brand voice. Owned social media presence including content creation, scheduling, community engagement, and monthly performance reporting across key platforms. Collaborated with design teams including UX designers and visual designers to translate campaign strategy into compelling creative assets. Used Google Analytics and Power BI to monitor engagement, lead, and conversion performance, delivering data-driven optimization recommendations to senior leadership. Coordinated media part

Digital Marketing Officer – Financial Services Content at FCMB Asset Management Limited

August 1, 2021 - March 1, 2022

Developed and edited public-facing financial product content for investment portfolios, wealth management services, and asset management offerings. Conceived and executed a financial literacy campaign integrated with a sign-up landing page that generated over $200,000 (USD equivalent) in new investment subscriptions within the first month, demonstrating strong lead generation and conversion results. Translated complex financial concepts into clear, engaging digital content using plain-language storytelling to improve user understanding and drive qualified leads. Managed copy decks, editorial walkthroughs, and stakeholder signoff processes for multi-channel content deliverables. Collaborated with cross-functional stakeholders, UX teams, design leads, and agency partners to align messaging and visual content across digital platforms. Supported content optimization initiatives using engagement and conversion performance insights and analytics data.

Website & LMS Administrator at Blackbox 360 Media

January 1, 2019 - December 1, 2021

Managed enterprise LMS and CMS platforms, overseeing digital content structure, publishing workflows, and user experience optimization. Structured, uploaded, and maintained digital content in alignment with brand governance standards, accessibility principles, and editorial guidelines. Conducted system audits and content quality reviews to ensure consistency, accuracy, and compliance across all digital properties. Generated performance reports and analytics dashboards to support data-driven content and platform improvement decisions. Documented editorial workflows and trained team members on content management processes, tools, and best practices.