Strategic Content Writer at Sparq Designs | Pittsburgh, PA

Directed multi-channel social media strategies and cross-functional deliverables for corporate and lifestyle clients. Spearheaded a comprehensive LinkedIn content overhaul, scaling post frequency and deploying interactive content formats. Assisted in the creation and refinement of pitches for high-priority prospect clients.

Digital Contract Copywriter at Reebok | Remote

Played a key role in the successful launch of the Nano X5, contributing to marketing efforts that generated $104K in demand revenue on Day 1 and exceeded Week 1 sales targets by 101%. Collaborated on email campaigns, lower-funnel paid social, and owned social copy that supported 65+ PR placements and 2B+ impressions across major fitness and lifestyle publications. Leveraged learnings from prior campaigns to craft compelling narratives during a 1-month educate phase, driving audience engagement and boosting retargeting efficiency. Supported messaging strategy during Reebok.com’s site migration, navigating SEO and equity challenges to maintain brand visibility and customer acquisition momentum.

International Copywriter and Strategist at GNC | Pittsburgh, PA

Created launch campaigns for GNC’s first store in Ireland, driving brand visibility in European markets. Developed PR techniques, toolkits, guideline decks, and brand messaging strategies for global markets, with a strong focus on Asia and Europe. Led marketing for Total Lean®, Mega Men®, and GNC Select, boosting product engagement and visibility. Collaborated with legal teams to ensure compliance with regional advertising regulations. Built influencer and celebrity partnerships to expand brand reach and engagement.