Available to hire
I’m a hands-on packaging and visual identity designer with over a decade of experience taking ideas from concept to launch in the food, consumer goods and electronics world.
I love turning business goals and consumer insights into eye catching packaging and brand experiences. By mixing creative storytelling with solid skills I help drive sustainable innovation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Portuguese
Fluent
German
Beginner
Work Experience
Food Packaging Specialist at Congeladora Niño
January 1, 2024 - September 27, 2025Led end-to-end development of packaging artwork for frozen foods and pulp products; coordinated prepress activities (lines, templates, and master artwork); evaluated proofs, color separations, and printing processes with print agencies and suppliers; designed and validated primary, secondary, and tertiary packaging; ensured compliance with food safety and sustainability objectives; trained junior designers and cross-functional stakeholders in packaging design best practices.
Design Team Lead - Wearables & IoT at Motebo
January 1, 2022 - September 27, 2025Directed hardware and packaging development projects, including plastic injection molding and flexible circuits; oversaw the creation of technical drawings, prototypes, and quality assurance documentation; co-invented a patented thermal energy circuit.
Food Packaging Developer (Consultant) at Walmart Mexico & Tiendas Soriana
January 1, 2016 - September 27, 2025Designed and executed packaging solutions for high-volume SKUs; created print-ready artwork and technical drawings for production; participated in artwork validation cycles, including supplier proof assessments; implemented workflow improvements that reduced packaging turnaround time.
Manager - Product Design at Taller 32
January 1, 2015 - September 27, 2025Managed bespoke product development including packaging, branding, and supplier negotiation; led client-facing initiatives and ensured production met deadlines, cost targets, and quality standards.
Food Packaging Specialist at Congeladora Niño
December 31, 2024 - September 27, 2025Led end-to-end development of packaging artwork for frozen foods and pulp products, coordinated pre-press activities including creation of lines, templates, and master artwork; worked with print agencies to evaluate proofs, color separations, and printing processes; designed and validated primary (pouches, PET bottles), secondary, and tertiary packaging; ensured compliance with food safety regulations and sustainability objectives; trained junior designers and cross-functional stakeholders in packaging design best practices.
Design Team Lead - Wearables & IoT at Motebo
December 31, 2022 - September 27, 2025Directed development of hardware and packaging solutions for wearables and IoT projects, including plastic injection molding and flexible circuits; oversaw the creation of technical drawings, prototypes, and quality assurance documentation; co-invented a patented thermal energy circuit.
Food Packaging Developer (Consultant) at Walmart Mexico & Tiendas Soriana
December 31, 2016 - September 27, 2025Designed and executed packaging solutions for high-volume food SKUs; created print-ready artwork and technical drawings for production; participated in artwork validation cycles, including supplier proof assessments; implemented workflow improvements that reduced packaging turnaround time.
Manager - Product Design at Taller 32
December 31, 2015 - September 27, 2025Managed bespoke product development including packaging, branding, and supplier negotiation; led client-facing initiatives and ensured production met deadlines, cost targets, and quality standards.
Food Packaging Specialist at Congeladora Niño
December 31, 2024 - September 27, 2025Led the end-to-end development of packaging artwork for frozen foods and pulp products; coordinated pre-press activities including creation of lines, templates, and master artwork; worked with print agencies and suppliers to evaluate proofs, color separations, and printing processes; designed and validated primary (pouches, PET bottles), secondary, and tertiary packaging; ensured full compliance with food safety regulations and sustainability objectives; trained junior designers and cross-functional stakeholders in packaging design best practices.
Design Team Lead - Wearables & IoT at Motebo
December 31, 2022 - September 27, 2025Directed the development of hardware and packaging solutions, projects, including plastic injection molding and flexible circuits; oversaw the creation of technical drawings, prototypes, and quality assurance documentation; co-invented a patented thermal energy circuit.
Food Packaging Developer (Consultant) at Walmart Mexico & Tiendas Soriana
December 31, 2016 - September 27, 2025Designed and executed packaging solutions for high-volume food SKUs; created print-ready artwork and technical drawings for production; participated in artwork validation cycles, including supplier proof assessments; implemented workflow improvements that reduced packaging turnaround time.
Manager - Product Design at Taller 32
December 31, 2015 - September 27, 2025Managed bespoke product development including packaging, branding, and supplier negotiation; led client-facing initiatives and ensured production met deadlines, cost targets, and quality standards.
Food Packaging Specialist at Congeladora Niño
January 1, 2024 - January 1, 2024Led end to end development of packaging artwork for frozen foods and pulp products, coordinating creation of templates, lines and master artwork. Designed and validated primary (pouches, PET bottles and boxes), secondary and tertiary packaging, balancing visual appeal with cost efficiency and manufacturability. Collaborated with print agencies and suppliers to evaluate print proofs, color separations and printing processes. Ensured compliance with food safety regulations and sustainability goals while training junior designers and stakeholders. Partnered with marketing, sales and production teams to align packaging designs with consumer needs and brand identities.
Design Team Lead at Mo Teb Bo / Wearables & IoT
January 1, 2022 - January 1, 2022Managing the development of hardware products and their packaging, including plastic injection moulding and flexible circuits. Oversaw technical drawings, prototypes and quality assurance documentation, ensuring seamless transition from concept to production. Co-invented a patented thermal-energy circuit demonstrating commitment to technological innovation.
Food Packaging Developer (Consultant) at Walmart México & Tiendas Soriana
January 1, 2016 - January 1, 2016Designed primary and secondary packaging solutions for high volume food products, ensuring compliance with safety and quality regulations. Created print ready artwork, technical drawings and master files for production. Participating in supplier proof assessments and artwork validation process.
Manager at Taller 32 / Product Design Atelier
January 1, 2015 - January 1, 2015Ran a handcrafting design studio for fashion products and packaging. Worked with leather, textiles process, cardboard, wood and sustainable materials. Balanced creative vision with cost, production, and retail customers.
Education
Master’s in Design and Innovation at Autonoma De Queretaro University, Qro, Mexico
January 1, 2012 - January 1, 2014Postgraduate, Advanced Industrial Design and Quality at De La Salle Bajío University, León, Mexico
January 1, 2012 - September 27, 2025Bachelor's Degree in Industrial Design at De La Salle Bajío University, León, Mexico
January 1, 2007 - January 1, 2011Master’s in Design and Innovation at Autonoma De Queretaro University, Qro, Mexico
January 1, 2012 - December 31, 2014Postgraduate in Advanced Industrial Design and Quality at De La Salle Bajío University, León, Mexico
January 1, 2012 - December 31, 2012Bachelor's Degree in Industrial Design at De La Salle Bajío University, León, Mexico
January 1, 2007 - December 31, 2011Maestría en diseño e innovación at Autonoma De Queretaro University, Qro, Mexico
January 1, 2012 - December 31, 2014Postgraduate, Advanced Industrial Design and Quality at De La Salle Bajío University, León, Mexico
January 1, 2012 - December 31, 2012Baccalaureate in Industrial Design at De La Salle Bajío University, León, Mexico
January 1, 2007 - December 31, 2011Qualifications
Co-Inventor: Soft Thermal-Energy Circuit for Textiles (Patent, 2019)
January 1, 2019 - September 27, 2025Honorable Mention: National Design Award – Product Design, 2019
January 1, 2019 - September 27, 2025First Place: Product Design – National Design Award, 2018
January 1, 2018 - September 27, 2025Co-Inventor: Soft Thermal-Energy Circuit for Textiles (Patent)
January 1, 2019 - September 27, 2025Honorable Mention: National Design Award – Product Design
January 1, 2019 - September 27, 2025First Place: Product Design – National Design Award
January 1, 2018 - September 27, 2025Soft Thermal-Energy Circuit for Textiles (Patent)
January 1, 2019 - September 27, 2025National Design Award – Product Design (Honorable Mention)
January 1, 2019 - September 27, 2025National Design Award – Product Design (First Place)
January 1, 2018 - September 27, 2025Patent - Soft Thermal-Energy Circuit for textiles
January 1, 2019 - November 6, 2025National Design Award, Product Design - First Place
January 1, 2019 - November 6, 2025National Design Award, Product Design - Honorable Mention
January 1, 2019 - November 6, 2025Industry Experience
Consumer Goods, Manufacturing, Retail, Professional Services, Other, Software & Internet, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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