Igor Lakić

Developed brand identities, visual systems, packaging, and digital assets for clients across real estate, consumer goods, and professional services. Led the creative development of Sirmium Garden (apartment complex in Sremska Mitrovica, Serbia), including brand strategy, visual identity, brand guidelines, website UI design, and print communications. Created branding and packaging for US-based consumer brands and supported identity/visual direction work for a Brussels-based crisis communications agency. Delivered high-volume, print-ready assets for international projects while managing tight deadlines and production requirements.

Served as the sole designer for a major international technology account, producing digital marketing and communications within established brand guidelines. Designed campaign visuals, social media content, presentations, print materials, and video assets. Contributed to logo development, website design, and creative concepts for international organizations and European industry associations. Produced visual communications, presentations, and social media content for the a European school for women leaders, while collaborating with teams across multiple locations.

Created visual identities and marketing materials for small businesses and startups, supporting brand basics and promotional design needs from concept to final deliverables.