Igor Skorobovenko
I am an experienced performance marketing specialist with a strong background in user acquisition, sales management, marketing analysis, and customer retention.
About
I am an experienced performance marketing specialist with a strong background in user acquisition, sales management, marketing analysis, and customer retention. I excel at combining creative strategies with data-driven analysis to optimize marketing campaigns and drive sales growth. I craft targeted creative content, including copywriting and graphic materials, to ensure cohesive brand messaging across campaigns.
Throughout my career, I have worked on international markets in the supplements, cosmetics, clothing, and gaming industries. I have successfully launched and managed marketing campaigns with high ROI, and I consistently aim to improve campaign efficiency by analyzing performance metrics and testing creative assets.
- 6 years' experience
- Joined August 2025
Languages
- EnglishFluent
- RussianFluent
Industry experience
- Consumer Goods
- Gaming
- Software & Internet
- Healthcare
- Retail
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Work experience· 6 roles
Created, managed, analyzed, and optimized advertising campaigns within the gaming industry using Meta, Unity Ads, and TikTok Ads. Maximized the efficiency of targeted actions such as CPA, CPL, and CPI to increase profitability and ROI. Developed new creative ideas in close cooperation with the creative department, including graphics, videos, and copywriting. Provided regular reporting on campaign performance metrics to senior management. Collaborated with external partners such as advertisers, affiliate networks, and developers to optimize the process of reaching KPIs. Achieved a profit level of $15,000 within a month period with a ROI over 150%.
Created, managed, analyzed, and optimized advertising campaigns in the gaming industry using Meta, Unity Ads, and TikTok Ads platforms. Maximized efficiency of targeted actions such as CPA, CPL, and CPI to increase profitability and maximize ROI. Developed new creative ideas in close cooperation with the creative department handling graphics, videos, and copywriting. Regularly reported campaign performance metrics to senior management. Cooperated with external partners including advertisers, affiliate networks, and developers to optimize reaching KPIs. Achieved a profit level of $15,000 within a month with ROI over 150%.
Launched, accessed, and optimized advertising campaigns in PPC networks including Yandex.Direct and Google Ads. Performed ongoing campaign analysis to improve efficiency according to KPIs using Google Analytics and Yandex Metrika. Worked closely with the creative department to find new ways to increase engagement and conversion rate. Maintained regular reporting on key performance indicators within projects and presented results to clients.
Education
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